Marketing Specialist - Europe

About Thomas

At Thomas, we envision a world of limitless human potential achieved through deep self-awareness and strong connections among individuals. With over 40 years of experience, we have been at the forefront of providing talent assessment platforms that assist businesses worldwide in recruiting, retaining, and developing exceptional talent.

But now, it's time for a change...

The future of work is undergoing a remarkable transformation, and Thomas is determined to break free from its origins as a "traditional" assessment provider. We are embarking on an exciting and bold journey to redefine how people interact in the workplace, setting new standards for the industry.

Thomas has introduced a new work superpower: Team Interaction Optimisation (TIO). We equip individuals with actionable insights about themselves and each other. TIO empowers every one of us to become a better colleague, teammate, or leader.

Purpose of the role

This role will report to the Director of Demand Generation, and will be instrumental in running marketing programs to generate leads for the Sales teams in Europe. You will be responsible for driving demand generation excellence across Europe, support in developing, and executing regional plans to meet sales goals. This role involves close collaboration with Sales, Partners, and Global Marketing teams to deliver integrated campaigns that enhance market presence and drive sales. By evaluating the competitive landscape and compiling targeted strategies for the Netherlands, Belux, and France, you will increase brand awareness and market penetration. Working with the Content & Design team you will localize materials, manage events, and ensure consistent branding

What's in it for you?

You will experience significant career development through networking opportunities and skill enhancement in demand generation and campaign management. Additionally you will have the chance to make a tangible impact on the company's market presence in Europe, driving results that contribute to sales goals and brand awareness. Collaboration with cross-functional teams and external partners will expand your professional network, while involvement in creative and strategic initiatives will foster innovation. You will gain valuable experience in utilizing marketing technology and balancing global strategies with local execution, all of which contribute to a dynamic and rewarding career path.

Responsibilities will include:

• Develop and implement regional demand generation plans
• Collaborate with Sales, Partners, and Global Marketing teams to create integrated campaigns.
• Analyse funnel and channel performance, identifying gaps and proposing optimization solutions.
• Evaluate the competitive landscape in the Netherlands, Belux, and France.
• Devise strategies to increase brand awareness and market penetration through targeted campaigns and events.
• Work with the Content & Design team to support the production and localization of sales and marketing materials.
• Position the company as an industry leader.
• Define and manage the execution of company-owned events, summits, and seminars across Europe.
• Ensure consistent branding and message delivery across all platforms.
• Manage relationships with agencies, designers, and printers to ensure high-quality outputs.
• Leverage modern marketing and sales automation systems to enhance campaign effectiveness.
• Foster local customer relationships to develop case studies and global exposure opportunities.
• Manage local marketing events and communications effectively.

Requirements

• Minimum 2 years of regional marketing experience
• Experience of using Marketing Automation or similar Marketing campaign system
• Passionate about full-mix marketing, from digital to physical channels.
• Fluency in both English and Dutch, with a strong advantage if you also speak and write in French.
• Exceptional interpersonal and communication skills.
• Strong business and analytical orientation..
• Deadline focused, well organised with sound judgement.
• Flexibility to adapt in a high growth/high performance organisation undergoing rapid expansion globally.
• Team player.

Thomas Perform – Our Talent Assessment Tool

Thomas has revolutionised the way job success is identified.  We know, there are limitations in relying solely on CVs, applications, and interviews for predicting success, as they’re often influenced by biases. Here’s where Thomas Perform comes in: a Talent Assessment Tool designed to unveil the true potential of candidates. 

A Job Profile has been created by the Hiring Team in Thomas Perform. This identifies the Learning Environment the role will operate in, and the Behaviour and Personality traits required to a be success. Using our Job Profile, Thomas Perform refines your assessments, aligning key factors with job requirements to yield a tailored star rating and interview guide. This allows us to gain insights into candidates, reduces bias, enables us to be crystal clear about the role and the type of candidate we’re looking for and improves the effectiveness of our interviews. Rigorously tested and endorsed by the British Psychological Society, Thomas Perform empowers us to make informed decisions based on valid, reliable insights.  

More information on Job Profiling in Thomas Perform can be found here. You also will learn more about Thomas Perform as you progress through the recruitment process.  

Benefits

• Holiday – 25 days per annum (plus an extra day off for your Birthday!)
• Early Finish Friday - Finish at 15:00 all year round
• Personalised Feedback Session - with a customer enablement specialist to gain insight into own assessment results
• Dress down policy – other than for client facing meetings where appropriate
• Referral scheme – Substantial fee on offer for a successful referral
• Truly Global business – mix and work with people from different countries and culture
• Employment Assistance Programme - Access to Workplace Options which provides a complete support network that offers expert advice and compassionate guidance and is accessible 24 hours a day, 7 days a week, 365 days a year.
• Perkbox – a communication, health & wellbeing and discount portal, allowing members of Team Thomas to keep up to date with business news, access information on health & wellbeing offerings and access discounts on a wide range of retail products and leisure activities
• Hybrid Working

Location

This role will be based in the Netherlands,

We Recognise that there is a statutory duty under the Equality Act 2010 for employers to safeguard against discrimination on grounds of disability, and that this applies not only to existing employees but also to potential job applicants.