Thistle

Thistle's customers are often busy individuals who find it challenging to consistently prepare healthy, home-cooked meals. They might be struggling with the time commitment of meal planning, grocery shopping, and cooking, or they may lack the nutritional knowledge to create balanced, plant-forward dishes. Many face the common dilemma of wanting to eat healthier and more sustainably but find convenience foods unhealthy and restaurant meals expensive. Our customers are looking for a simple, reliable way to incorporate more plant-based foods into their diet without sacrificing taste or variety. They value their health and the health of the planet, and are seeking solutions that align with these values.

That's why Thistle is dedicated to making it easy to get and stay healthy while improving the sustainability of the food system. We deliver delicious, nutritionist-designed, and chef-crafted plant-forward meals, snacks, and juices directly to our customers' doorsteps. Our customers face the challenge of accessing nutritious food conveniently, and we solve this by providing ready-to-eat options that are both healthy and flavorful. We understand that our customers want to improve their personal health and reduce their environmental impact; therefore, our meals are predominantly plant-based, featuring fresh vegetables, fruits, nuts, legumes, and whole grains. We also offer options with meat and seafood proteins. All our offerings are gluten-free and dairy-free, and we prioritize organic and locally-sourced ingredients whenever possible. By taking on the meal prep, we empower our customers to transform their health and contribute to a more sustainable food system, one delicious meal at a time. We've delivered over 20 million meals and are committed to ongoing partnerships with local food rescue organizations to fight food waste and alleviate hunger.