Marley Spoon

Marley Spoon is a global direct-to-consumer (DTC) meal-kit company. Founded in 2014, its vision is to 'Build a better everyday, just for you, just right.' The company aims to help customers manage their busy lives by simplifying home cooking. Marley Spoon also emphasizes a more sustainable approach to cooking at home by reducing food waste often associated with traditional supermarket supply chains. The service provides pre-portioned fresh ingredients along with tasty and simple recipes, delivered reliably to customers each week. This model allows customers to decide what and when to eat, eliminating the hassle of grocery shopping. Marley Spoon currently operates various brands across three primary regions: Australia, the United States, and Europe (specifically Austria, Belgium, Germany, and the Netherlands). Its meal-kit brands include Marley Spoon, Martha Stewart & Marley Spoon, and Dinnerly. In addition to meal kits, Marley Spoon has expanded its offerings to include direct-to-consumer ready-to-heat (RTH) services through brands like Chefgood and bistroMD, which provide RTH meals and other eating solutions.

The company's strategy focuses on delivering high-quality customer experiences and operational excellence. This includes sourcing the best quality ingredients, offering a wide variety of recipes (over 100 weekly changing menu options in some markets), and ensuring convenience. Marley Spoon has formed significant partnerships, such as its collaboration with Martha Stewart in the U.S., which has been instrumental in its market success by providing customers access to Martha Stewart's well-known recipes. The company has shown a commitment to growth and adaptation, including acquisitions like bistroMD to enhance its portfolio. Marley Spoon is also focused on sustainability, utilizing recyclable packaging and aiming to minimize environmental impact. The company is publicly listed and operates with a global team, striving to innovate in the food technology and meal delivery space. Their technological infrastructure supports their e-commerce platform, order management, and customer experience, employing technologies like Ruby on Rails, GraphQL, React, and Kafka.