Think Shape

Think Shape is an pioneering new platform, launching Spring 2023, that puts body shape understanding at the heart of the way women shop, building confidence and empowering women to shop smarter, quicker and more mindfully every time.

Founder Anna Berkeley is a personal stylist and FT columnist with 21 years experience as a womenswear buyer for the likes of Selfridges, Prada and Margaret Howell. As a personal stylist, Anna champions her tried and tested analysis of body shape so her clients can truly understand what fits and flatters. She is now using her innovative formula to bring body shape understanding to the masses with the launch of Think Shape.