United Kingdom onlyOur client seeks a strategic and analytical Omnichannel Marketing Specialist to join their team. In this dynamic role, you will leverage your expertise in marketing channels and customer journeys to develop and execute integrated marketing campaigns that seamlessly blend online and offline touchpoints.
Responsibilities:
Develop and implement omnichannel marketing strategies that deliver a consistent brand experience across all channels (e.g., online advertising, social media, email marketing, in-store promotions).
Analyze customer data and marketing performance metrics to identify opportunities for omnichannel optimization.
Manage and coordinate marketing campaigns across different channels to ensure consistency and effectiveness.
Collaborate with marketing teams (e.g., digital marketing, content marketing, social media) to ensure alignment and synergy.
Stay current on the latest trends and innovations in omnichannel marketing.
Qualifications:
Bachelor’s degree in marketing, Communications, or a related field.
Minimum of 3-5 years of experience in marketing or a related field.
Strong understanding of omnichannel marketing principles and best practices.
Experience with various marketing channels (online and offline) and their integration.
Excellent analytical skills with the ability to interpret marketing data and identify trends.
Strong project management and organizational skills.
Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams.
Benefits:
Competitive salary and benefits package.
Opportunity to play a vital role in developing and executing successful omnichannel marketing strategies.
Be part of a team at the forefront of integrated marketing approaches.
Work in a dynamic and fast-paced environment where creativity and innovation are encouraged.
Contribute to a culture of data-driven decision making and customer-centric marketing within the organization.
