Marketing Specialist

Terra’s mission is to set money free. We believe that money is a form of technology that can be innovated on. As a pioneer in monetary technology, we build open infrastructure, rethink monetary policy, and create revolutionary applications that set the stage for open financial platforms.

At its core, Terra is a platform for developers. Developers can build applications on top of the Terra blockchain for countless use cases in crypto, including instant payments using stablecoins, trading synthetic assets, generating savings yields from deposits, recurring payments, and NFTs.

As featured in: 

CoinDesk: Terra Becomes Second-Largest DeFi Protocol, Surpassing Binance Smart Chain

Decrypt: Luna Token Sale Raises 1 Billion Bitcoin Reserve

Cointelegraph: Luna Flips Ethereum becoming second-largest network for staked value

Fortune: Cryptocurrency Exchanges Back $32 Million Stable Coin Project

Responsibilities

• Develop marketing strategy for all Paid, Owned and Earned channels - with a Digital focus. Partnering with various business owners to achieve a cohesive marketing plan

• Own and manage annual marketing budget to ensure key marketing KPIs are met

• Partnering with the creative team to develop all brand materials including creative assets and content tailored to each unique user personas

• Conduct regular market research to inform internal stakeholders as well as to guide marketing strategy

• Synthesize regular reports to track marketing spend performance against KPIs and cost-effectiveness

• Utilize a data-driven approach to grow user awareness and deepen engagement across multiple geographies and digital & social channels such as Google (YouTube & Search), Twitter, Reddit, LinkedIn, Facebook, Instagram, TikTok, Reddit, etc.

• Experience of agency management to deliver and optimize performance marketing campaigns.

• Serve as primary liaison for any appointed external vendor or agency to ensure that our marketing goals are met in a timely and cost-effective manner and to serve as a consultant based on deep understanding of our industry and business

• Constantly innovate by testing new strategies and channels - iterating upon learnings from past efforts 

• Ad-hoc: Willing to get your hands dirty and become heavily involved to advance our mission and goals

Requirements

• 5+ years of related experience leading marketing / campaign strategy with proven execution expertise

• Possess a deep understanding of end-to-end campaign setup, execution, optimisation and performance tracking on various programmatic/social advertising platforms (including Google DV360, Campaign Manager 360, TikTok Ads manager, etc)

• Proven expertise in planning and managing budgets across marketing channels 

• Experience of agency management to deliver and optimize performance of marketing campaigns

• Possess history of proven results in increasing brand awareness and share of voice as well as consumer acquisition

• Understand marketing principles and execution (paid advertising, owned media, email marketing, etc) and can synthesize growth strategies

• Bachelor’s Degree and/or Master’s Degree from a top-tier university is a plus​​ 

• Entrepreneurial instinct with a strong understanding of blockchain technologies

• Ability to work independently, be proactive, prioritize, communicate, and set and meet goals

• Excellent verbal and written communication skills. Clear and succinct communication is very important.

• Ability to navigate through ambiguity, while identifying areas for process improvement and establishing best practices and policies.

Preferred Qualifications

• Able to set up tracking of campaigns into live visualizations (e.g. Datorama)

• Bonus -- Acutely familiar with the Terra ecosystem and the LUNAtic community.  

• Ability to work independently and effectively in a distributed team environment that spans multiple geographies and timezones

If you are tired of simply making money and hope to go down the rabbit hole to rethink how money works, then Terra is the right place for you.

Terraform Labs Is an Equal Opportunity Employer. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristics protected by local law or ordinance.