Please visit http://sysintegra.com.au to find out more about us.
Why Sysintegra?
- Consulting firm with innovation and customer experience at the heart of our culture
- Fast growing Elite ServiceNow Partner
- Flexible work culture. Here is your opportunity to escape the rigid big-corporate frameworks.
- Our customers love us, as reflected in our constantly high customer satisfaction ratings.
- Make your mark in the industry by creating popular IP and innovations using Now Platform
Candidate Location: Across India - Flexible Work Location
The Opportunity:
We are seeking a highly experienced, motivated & results-driven Head of Marketing / Senior Manager to lead our marketing efforts and help drive growth for our consulting & product portfolio. The ideal candidate will have a proven track record of leading successful digital marketing campaigns and will be able to demonstrate their ability to drive growth and brand awareness through a range of channels.
Key Skills and Experience:
- Develop and execute a comprehensive digital marketing plan to drive growth and increase brand awareness.
- Plan and execute email marketing and lead nurturing campaigns using HubSpot and MailChimp.
- Create and manage high-quality content, including blogs, white papers, case studies, and social posts.
- Manage and execute PPC, SEO/SEM and other campaigns, including Google Ads.
- Collaborate with cross-functional teams, including product management, sales, and customer success, to ensure alignment and integration of marketing efforts with overall business goals.
- Analyse and report on marketing campaign performance and make recommendations for optimization and improvement.
- Stay up to date with industry trends and best practices and incorporate them into our marketing efforts.
- Brainstorm new and creative growth strategies, leveraging market and competitive research to inform decision-making.
- Develop strong analyst and media relations, building key relationships that enhance brand awareness and drive business success.
- Produce high-quality video content, working with freelance script writers, animators, our internal team, and video editors to create compelling and engaging content.
- Work closely with graphic designers to develop and refine visual presentations that convey our brand values and key messaging.
- Build and lead a marketing team, providing guidance and support to team members as needed to help them achieve their goals.
Requirements:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 12+ years of marketing experience, with experience in planning and executing digital marketing efforts.
- Strong knowledge of email marketing and lead nurturing best practices and tools, such as HubSpot and MailChimp.
- Experience with content creation and social media management, including blogs, white papers, case studies, and social posts.
- Experience with PPC, SEO/SEM, and other digital marketing campaigns, including Google Ads.
- Excellent written and verbal communication skills, with the ability to communicate complex concepts in a clear and concise manner.
- Strong analytical skills with experience using data to inform and optimize marketing efforts.
- Ability to work effectively in a fast-paced, dynamic environment, and to manage multiple projects and priorities.
If you are a results-driven marketing professional with a passion for digital marketing, we would love to hear from you! Please submit your resume and a cover letter to [email protected]