We're Sweed - the leading challenger brand in the Cannabis Retail POS space, and the innovator pushing the industry forward. We are looking for a strategic and experienced VP of Marketing to lead our strategic launch effort and help us build the strategy & execution that will enable us to win in this space.
Requirements
- Senior enough to manage the full range of our marketing activities and drive GTM alignment
- Deep enough to own narrative, launches, enablement, and lifecycle marketing
- Evangelist enough to represent Sweed to the market — and bring the market to us!
- Proven experience in strategic marketing, GTM strategy, or related leadership roles
- Ability to translate product features into clear commercial value outcomes (revenue, efficiency, compliance)
- Strong skills in narrative development, positioning, and messaging architecture
- Track record of leading cross-functional launches and driving measurable adoption
- Expertise in sales and customer success enablement (ROI tools, playbooks, training)
- Comfortable with market research, competitive analysis, and turning insights into action
- Confident communicator and evangelist, able to represent the company externally
- Coaching mindset — capable of mentoring marketers and scaling a team
Benefits
- Competitive base + variable structure tied to regional door and ARR targets
- Remote-first flexibility and company-sponsored travel
- Health, dental, vision, life, and short-term disability insurance
- Generous PTO, holidays, and remote-first flexibility
