swan.io

What began in 2019 as a vision to simplify embedded finance has blossomed into Swan, a formidable force in the European fintech landscape. The journey started when its founders, a group of seasoned fintech veterans and entrepreneurs, personally felt the sting of integrating banking services: the endless meetings, the mountains of paperwork, and the convoluted APIs. They knew there had to be a more elegant solution. This conviction led to the birth of Swan within the startup studio Hexa (formerly eFounders), with a clear and ambitious mission: to make embedding banking features as simple as a few lines of code. The early days were marked by rapid progress, securing a €5 million seed round in 2020 with notable investors like Creandum and Bpifrance, and obtaining its e-money license to operate across the European Economic Area. This was just the beginning of Swan's upward trajectory.

The company's growth has been nothing short of impressive. By 2021, Swan had raised a €16 million Series A round led by Accel and launched its public sandbox, opening its doors to developers across the EU. The platform's capabilities expanded to include cards, Apple Pay, and Google Pay. The team grew, and so did its footprint, with offices opening in Barcelona and Berlin in 2022. By 2023, Swan had processed over €7 billion in transactions for over 100 partners and had grown to a team of over 150 'Swanees'. A significant €37 million Series B funding round in 2023, followed by an additional €42 million in 2025, has solidified its position as a market leader. Today, Swan processes over €1.5 billion in monthly transactions for more than 150 companies across 30 European countries. With a team of over 300, Swan continues its journey to become the go-to platform for any company looking to seamlessly integrate banking services, proving that from a point of frustration, a truly innovative and lasting financial technology powerhouse can emerge.