Suzy

Suzy is a consumer insights platform that helps brands make smarter decisions and faster by providing iterative AI-powered research with agency-quality rigor. This allows companies to research, learn, and pivot with data-backed conviction, making it easier for them to stay aligned with consumer expectations. The platform emphasizes always-on access to insights, enabling clients to ask more questions and make fewer assumptions, consequently moving at the speed of culture.

One of Suzy's unique offerings includes ‘Suzy Speaks,’ a voice-driven methodology designed to meet today's consumer demand for interactive and authentic experiences. With the aid of an AI Moderator, brands can engage in qualitative research on a large scale. Furthermore, Suzy features a robust system that provides real answers from real people through its owned panel of consumers, ensuring that research data is credible through the proprietary bot detection tool known as BIOTIC. By streamlining both quantitative and qualitative research methodologies, and integrating research experts and AI-enabled tools into a single ecosystem, Suzy promises rapid, cost-effective solutions even for the most complex research projects.