Demand Generation Manager

Company Description

Sutherland is a global leader in digital transformation and world-class customer service. We are the driving force behind today's experiential giants – the companies best known for the transformative experiences they deliver, operating in a variety of industries, from technology & travel to telecommunications, banking and more.

Job Description

Sutherland Bulgaria is looking for a multi-skilled professional to join our exceptional team on the position of Demand Generation Manager. If you want to become part of an exciting, positive, and truly international environment where you can develop yourself professionally, get closer and work for industry global leaders in a variety of sectors, then this is the right place for you.

As a Demand Generation Manager, you will play a pivotal role in driving the success of our integrated marketing efforts. Your primary responsibility will be to plan, craft, execute, and manage marketing campaigns aimed at increasing awareness, generating qualified leads, and nurturing target accounts to a state of sales readiness. By leveraging your expertise in B2B demand generation and campaign management, you will contribute to the achievement of company targets and pipeline growth.

Your responsibilities will also include:

• Project Coordination: Project manage the execution of campaigns, identify roles and dependencies, manage timelines, and facilitate cross-functional planning to ensure seamless execution.
• Campaign Management: Oversee various program types and define campaign objectives, target audiences, and strategies while managing the campaigns to achieve expected ROI outcomes.
• Cross-Functional Collaboration: Work closely with internal teams and external agencies to effectively execute campaigns, fostering productive relationships to drive success.
• Innovative Tactics: Research and recommend creative and innovative campaign tactics and experiences based on the program format and budget, ensuring campaigns remain fresh and impactful.
• Performance Analysis: Utilize insights from Marketing Operations to report on campaign performance, progress, and key learnings, identifying opportunities for optimization and further impact on the business.

Qualifications

• 5+ years of experience in B2B demand generation, account-based marketing, or campaign management.
• Demonstrated expertise in developing creative campaigns and executing various marketing channels.
• Excellent multilevel communication and interpersonal skills.
• An analytical and data-driven mindset, comfortable using analytics to measure every aspect of the conversion funnel and report on performance.
• Strong organization and time management skills.
• Ability to apply business acumen combined with results driven attitude.

Additional Information

What we offer:

• Competitive salary according to the job market.
• Join a recognized market international market leader and enrich your CV by working for renowned worldwide brands.
• An ambitious company culture, encouraging internal promotions and professional development.
• Excellent social benefits package.
• Top-notch on-the-job training.
• Team Building and social activities, participation in voluntary work, charity causes and more!