Supertech Group

Supertech Group is a digital technology consultancy at the forefront of innovation in Saudi Arabia and the broader Middle East. The group operates as a collective of specialized entities, including UXBERT Labs, the Kingdom's pioneering user experience (UX) and usability lab; webook.com (formerly Hala Yalla), Saudi Arabia's leading platform for event ticketing and experience booking; and Kafu Games, the largest esports tournament platform in the MENA region. This integrated structure allows Supertech Group to offer a comprehensive suite of services focused on creating exceptional digital products and services. The company's core philosophy is rooted in a user-centered design approach, leveraging scientific, data-driven techniques to ensure that every web and mobile application is intuitive, engaging, and aligned with both user needs and business objectives. With offices in Riyadh, Dubai, and London, the group serves a diverse clientele ranging from top brands and government entities to startups and large enterprises.

The foundation of Supertech Group's success is UXBERT Labs, established in 2012. It is the first and only lab of its kind in the region dedicated to scientifically proven e-commerce and digital product research, training, consulting, design, and development. Equipped with state-of-the-art technologies like eye-tracking devices and industry-leading research software, the lab provides a unique facility for user research, evaluation, and testing. The team comprises certified usability and user experience professionals who are experts in service design, customer experience, and mobile engagement. Beyond client work, Supertech Group is committed to fostering the local tech ecosystem. It functions as a startup accelerator, providing entrepreneurs with capital, resources, and expertise in lean UX and Minimum Viable Product (MVP) development to help them validate and launch their ideas. Through its various brands and initiatives, Supertech Group aims to elevate the digital landscape and make the world a more user-friendly place, one project at a time.