Strive

Strive Asset Management embarked on its journey in 2022, co-founded by Vivek Ramaswamy and Anson Frericks with a distinct vision: to reorient corporate America towards a singular focus on excellence and shareholder value, moving away from what they perceived as politicized corporate agendas. In its initial phase, Strive launched its first Exchange Traded Funds (ETFs) and actively engaged in corporate governance campaigns, challenging established industry giants to prioritize their shareholders above all else. This foundational mission centered on depoliticizing the American economy and ensuring the voices of everyday citizens were heard by championing companies dedicated to excellence.

A significant transition occurred in 2023 when co-founder Vivek Ramaswamy stepped down as Executive Chairman to pursue a presidential candidacy. Following his departure, Matt Cole was appointed as Strive's first CEO. Cole, with extensive experience overseeing substantial assets at CalPERS, brought a new perspective on the future direction of capitalism. Under his leadership, Strive intensified its efforts to expose what it viewed as the fallacies of stakeholder capitalism, ESG (Environmental, Social, and Governance), and DEI (Diversity, Equity, and Inclusion) initiatives. The firm bolstered its intellectual leadership and expanded its corporate engagements, remaining steadfast in its commitment to maximizing shareholder value. This commitment propelled Strive to rapidly grow, amassing over $2 billion in assets under management within two years by adhering to principles of capitalism, meritocracy, and innovation. More recently, in May 2025, Strive announced a strategic pivot, planning to become the first publicly traded asset management firm to adopt a Bitcoin treasury strategy. This move signifies an expansion of its mission, aiming to maximize the Bitcoin on its balance sheet, reflecting a conviction that Bitcoin aligns with the core tenets Strive has always championed: capitalism, meritocracy, innovation, and financial liberty.