United States onlyAbout Stellar Virtual
Stellar Virtual was founded in 2019 with one school in Texas. We serve parents of K-12 students, unhappy with their current school or need an at-home/flexible learning environment. Today, Stellar Virtual spans across three states currently, Arizona, Indiana, and Texas, with developing programs being introduced in new states over the next few years. Stellar Virtual is committed to going above and beyond for our virtual families.
Our Mission
Empowering Families. Unleashing Potential.
Our Core Values
At Stellar Virtual, we are guided by five core values. For us, these values are more than just something in an employee handbook that you’ll only hear about during orientation. These values are the pillars by which we operate all aspects of our organization. We talk about them often, and we expect that every one of our employees not only talks about our core values but also acts upon them.
So, it’s important to us that anyone who joins Stellar embraces our core values.
- Kids First, Always: We make student-centered decisions and always do what's best for our kids.
- Respect: We assume the best of others and treat others the way we want to be treated.
- Create, Communicate, Collaborate: We create together, communicate openly, and work as a team to deliver more than we ever could individually
- Make Your Motion Matter: We work deliberately, efficiently, and with a sense of purpose to achieve great results.
- Go the Extra Mile to Deliver a Stellar Customer Experience: We recognize that every interaction, no matter how small or unrelated it may seem, is an opportunity to build trust and goodwill with our customers.
Our Promise
Empowering families with the choice of a high-quality virtual school with dedicated staff focused on student outcomes and an exceptional customer experience, our programs will enable students to thrive and unleash their full potential.
Position Details
Position Name
Paid Media Specialist
Reporting Manager
Director, Marketing
Position Status
Salary, Exempt
Position Type
Regular, Full-Time (12)
School Year (if applicable)
Not Applicable
Program or School
Stellar Virtual
Equipment Details
Yes (W2)
Overview
As a Paid Media Specialist at Stellar Virtual, you will execute data-driven digital campaigns that help families discover our high-quality virtual K–12 education programs. You will play an important role in managing paid media initiatives across platforms such as Google Ads, Meta, and YouTube. You will bring precision to campaign setup, creativity to testing, and attention to performance analytics—all while working alongside a collaborative, mission-driven team. Your efforts will directly support student enrollment and help expand access to education across the country.
Essential Duties
- Set up, manage, and monitor paid media campaigns across key platforms (Google Ads, Meta/Facebook, YouTube, etc.).
- Execute day-to-day operations such as keyword research, audience targeting, creative updates, and bid adjustments.
- Assist in the implementation of A/B testing for ad copy, creatives, and landing pages.
- Track campaign performance and prepare weekly performance reports using tools such as Google Analytics and Looker Studio.
- Support the Senior Paid Media Manager in optimizing campaigns to improve KPIs (e.g., CTR, CPL, ROAS).
- Collaborate with design and content teams to develop creative assets that resonate with target audiences.
- Help maintain campaign tracking, tagging, and naming conventions to ensure data integrity.
- Stay informed about changes to digital ad platforms and proactively suggest campaign improvements.
- Other duties as requested to support the overall goals of Marketing and Stellar Virtual.
Knowledge, Skills & Attributes
- 2+ years of related experience in paid advertising, with an emphasis on paid search.
- Hands-on experience managing a moderate portfolio of digital ad campaigns on platforms like Google Ads and Meta Business Suite.
- Familiarity with digital campaign metrics and how to interpret them (e.g., impressions, clicks, conversions).
- Working knowledge of analytics and tracking tools (Google Analytics, UTM tagging, conversion tracking).
- Strong attention to detail and organizational skills.
- Ability to work independently and prioritize tasks in a remote work environment.
- Eagerness to learn, experiment, and grow in a fast-paced education marketing team.
Education & Certification Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Google Ads and/or Meta Blueprint certifications preferred
- Additional coursework or certifications in digital marketing or analytics are a plus.
Employment "At-Will"
For W-2 employment, Stellar Virtual is an at-will employer. This means the employee and Stellar Virtual can terminate the employment at any time, with or without cause or notice, as legally permitted. This job description does not guarantee continued employment or a contract. All 1099 status is excluded.
Equal Employment Opportunity (EEO)
Stellar Virtual is an equal opportunity employer committed to diversity and inclusion. All qualified applicants are considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
