Paid Media Specialist Brand

Compensation Range:

Position Summary

As a Paid Media Specialist at National University, you will drive the success of our digital marketing campaigns by planning, executing, and optimizing paid media strategies across various channels. Working closely with the Senior Paid Media Specialist, you will develop and manage social media, display, and video campaigns that align with our marketing objectives. The ideal candidate is a creative problem-solver who stays updated on industry trends, possesses a keen eye for detail, and is dedicated to driving results-driven campaigns.

This role offers an exciting opportunity to contribute to National University’s brand and awareness efforts through strategic paid media campaigns, driving impactful results and advancing our mission in the education sector.

Essential Functions:

• Develop and execute paid social media campaigns across Meta (Facebook & Instagram), LinkedIn, and TikTok, including campaign setup, targeting, budgeting, and monitoring.
• Build and manage display/video campaigns within our demand-side platform (DSP) and over-the-top (OTT) partners.
• Proactively monitor daily budget allocation and adjust as needed to optimize campaign performance.
• Analyze campaign performance to identify areas for improvement and present data-backed insights to inform creative direction.
• Conduct ongoing competitive research to plan, identify, and report on new opportunities.
• Own reporting, analysis, and communication of channel performance weekly and monthly, including forecasting and providing actionable recommendations.
• Utilize data insights to continually recommend improvements in campaign performance, reduce cost per conversion metrics, and achieve marketing objectives.

Supervisory Responsibilities: N/A

Requirements:

Education & Experience:

• Strong understanding of digital marketing principles and best practices.
• Minimum of 2-3 years of experience in paid social media advertising.
• Knowledge of display/video advertising on DSPs and OTT platforms.
• Excellent analytical skills with the ability to interpret campaign performance data.
• Strong communication and presentation skills.
• Ability to thrive in a fast-paced environment with multiple priorities.
• Proactive problem-solving skills with a willingness to learn and adapt to new trends and technologies.

Competencies/Technical/Functional Skills:

• Ability to collaborate as an active team member within the organization and work towards common goals.
• Actively seeks opportunities to influence, build effective relationships, and align with peers, functional partners, and external stakeholders to achieve business objectives.
• Demonstrates personal accountability, proactively seeks resolutions for challenges, and supports honesty and respect within the organization.
• Proficient in Microsoft Office Suite applications such as Word, Excel, PowerPoint, and Outlook.
• Stay abreast of digital media trends, challenges, optimization techniques, and best practices.
• Strong analytical skills with meticulous attention to detail.
• Effective interpersonal skills and the ability to communicate effectively with diverse individuals within a community.
• Ability to work independently while fostering a collaborative spirit within diverse team environments, thriving in a fast-paced setting with shifting priorities and deadlines.

Travel: No travel required

Candidate receiving offers will be offered a salary/pay rate commensurate with experience that vary based on a candidate’s qualifications, skills, and competencies. Absent exceptional circumstances, candidates will be offered a salary within this range for this position. The minimum salary will be offered based on the minimum exemption threshold based on state of residency. Base pay is one component of National University’s total rewards package, as we are dedicated to supporting the needs of the “whole you” with our holistic approach to employee benefits by offering comprehensive well-being benefits for you and your family. For full details about our benefit plan offerings, please visit benefits.nu.edu. For Part-time benefits, please click here.

National University is committed to maintaining a high-quality, diverse workforce representative of the populations we serve. National University employs more than 5,000 faculty and staff and serves over 41,000 students. We are united in our mission to meet the global education demands of the 21st Century and are dedicated to creating a supportive academic and work environment that allows students, faculty and staff to develop their interests and talents while experiencing a sense of community and a commitment to diversity. With programs available both online and at our many campus locations, National University is a leader in creating innovative solutions to education and meeting the needs of our diverse student population, including adult learners and working professionals.

National University offers an opportunity to work in an innovative environment that supports diversity.

National University (NU) is proud to be an equal opportunity employer and does not discriminate against any employee or applicant per applicable federal, state and local laws. At NU, a diverse mix of highly talented, innovative and creative people cometogether to make the impact of a lifetime for each of our student learners. All qualified applicants will receive equal consideration for employment, education, and admission at National University. We are focused on equality and believe deeply in diversity of race, color, ancestry, age, family care status, veteran status, marital status, creed, religion, sex, gender, sexual orientation, religion, ethnicity, national origin, and other legally protected group status.