Jump 450 Media

Jump 450 Media embarked on its journey in 2014, initially conceived as a digital direct-response marketing firm. The founders, Shaun Sheikh and Andrew Fabbri, identified significant shortcomings in the operational models of traditional agencies. They observed a prevalent focus on inputs rather than outcomes, leading to inefficiencies and client losses. This realization fueled their ambition to create an agency that would fundamentally shift this paradigm, concentrating on helping businesses acquire users profitably through digital media. Their early endeavors quickly established them as a formidable force in the North American market, particularly on Facebook, where by 2016, they were spending upwards of $25 million of their own funds, solidifying their reputation as experts in customer acquisition at scale. This early success and innovative approach culminated in Sheikh and Fabbri receiving the prestigious Forbes 30 Under 30 Award in Advertising in 2017.

Recognizing the need to diversify and cater to a broader range of industries, Jump 450 Media transitioned towards a more traditional agency business model. This strategic pivot was designed to enhance client communication and engagement, allowing them to serve a wider array of verticals. Since this evolution, the company has consistently focused on building a team and client base grounded in the belief that they are a world-leading direct-response agency. Their commitment to radical transparency, constant communication, advanced reporting, and a team directly incentivized by performance has set them apart. Headquartered in New York City, Jump 450 Media was acquired by Omnicom Media Group in October 2021, a move intended to further enhance their capabilities and provide scalable, strategic value to their clients by leveraging the synergies of a global network. Despite the acquisition, the company continues to be led by its original management team, maintaining its core ethos of driving measurable results and hyper-scaling growth for ambitious brands.