Digital Data Analyst | GA4, GTM, Looker | AU | WFH

• Own the implementation and ongoing management of analytics platforms, including Google Analytics 4(GA4), Google Tag Manager (GTM), and Microsoft Clarity.
  
• Design, develop, and maintain robust dataLayers to support accurate tracking and scalable analytics
  
• Build and maintain automated dashboards and reporting solutions that provide actionable insights to stakeholders
  
• Contribute to Conversion Rate Optimisation (CRO) analysis, including evaluating test performance and delivering clear recommendations for improvement
  
• Partner with marketing, product, and engineering teams to define tracking requirements and ensure high- quality data collection
  
• Identify and troubleshoot data discrepancies across platforms, ensuring data accuracy and consistency
  
• Translate data into meaningful insights and recommendations to support business decision-making, with a keen focus on the user experience on digital platforms
  
• Contribute to improving analytics processes, documentation, and tracking standards
  
• Support the Data & Insights manager with developing client’s data strategies and planning
  
• Own ongoing and regular website reporting activities
  
• Recommend optimisations to a digital experience based on research and data driven insights
  

Requirements

• Degree in Marketing, Statistics, Economics, or related field
  
• 3–5 years’ experience in digital analytics, marketing analytics, or a related field
  
• Strong working knowledge of GA4, GTM, and/or Adobe Analytics, including hands-on implementation experience.
  
• Strong experience developing systems that focus on understanding the user experience on a digital platform, deriving insights and making actionable recommendations.
  
• Knowledge of digital advertising tools and systems (CDPs, digital ads platforms) and integrations with wider analytics systems.
  
• Experience designing and managing dataLayers and tracking frameworks
  
• Proficiency in building dashboards using tools such as Looker Studio, or PowerBI. Knowledge of other visualization tools is welcome.
  
• Working knowledge of SQL and experience querying datasets (e.g., BigQuery or similar platforms)
  
• Strong analytical and problem-solving skills, with the ability to interpret complex datasets and present findings to clients
  
• Excellent communication skills, with the ability to present insights to both technical and non-technical stakeholders
  
• Ability to manage multiple priorities and work independently in a fast-paced environment
  

• TEAMWORK – Maintain productive and friendly working relationships with other members of staff, clients,partners and external vendors.
  
• EXCELLENCE – Ensure that all work produced is to the best of my abilities, representing Sitback in the most effective way possible.
  
• NURTURE – Support the development of my teammates, and always be looking for ways to improve my own knowledge and abilities to improve Sitback’s competitive advantage.
  
• INNOVATION – Use my experience and wider knowledge to find more effective ways to carry out my duties.
  
• FOCUS – Always consider the experience of our prospective and current clients, as well as my internal clients, ensuring whenever possible that everything I do is centred around their needs.
  
• COMMUNITY – Take an active role in connecting with my peers and the wider community. Take time out to rest and recharge and support my mental and physical health.
  
• SUSTAINABILITY – Consider the environment and wider society in the decisions I make. Look for opportunities to reduce my waste and carbon footprint and educate others on how they can be more sustainable too.