SparkPlug

SparkPlug was founded with the goal of realigning the incentives of brick-and-mortar commerce to empower everyone to earn like an owner. Many of our customers in retail and restaurant environments face the challenge of motivating frontline employees and driving sales in an increasingly competitive landscape. The traditional model often doesn't adequately reward the direct impact these employees have on customer experience and purchasing decisions. This is why we developed SparkPlug, a first-of-its-kind platform designed to address this by giving frontline workers the ability to earn cash rewards for every sale they make. We understand that brick & mortar retail and restaurants are experiencing a renaissance, with the future being more personalized, interactive, and fundamentally human. Sales associates and servers are at the core of this, wielding significant influence over in-store experiences. Our platform provides business owners with the tools to harness this influence, drive revenue, and motivate their teams to make every retail experience memorable and worthwhile.

Our customers, whether they are retailers, brands, or restaurants, are looking for ways to hit sales goals, increase employee engagement, and reduce turnover. SparkPlug offers a solution by automating sales incentives and making it easy to manage vendor-sponsored rewards. We integrate directly with point-of-sale (POS) systems, providing real-time analytics and leaderboards to track performance and foster a sense of healthy competition. This not only helps in achieving sales targets but also in retaining valuable employees by keeping them engaged and rewarded for their efforts. For brands, SparkPlug offers a way to increase sell-through at multiple retailers and become the top recommended brand by frontline employees. Retail operators benefit from having less on their plate while boosting profits and rewarding their teams. We are passionate about creating tools that improve people's lives while simultaneously making businesses more successful, leveraging principles from behavioral economics and data science to build powerful, new technologies. By connecting a network of engaged vendors, sellers, and salespeople, we aim to make every player in the supply chain an owner, empowering them to directly impact commercial outcomes and fostering a more efficient and equitable commerce environment.