Growth Marketing Manager - 20220144655

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Position: Growth Marketing Manager (Full-time)

Salary: 1,800 to 2,100 USD/month

Working Hours: Monday - Friday, 9 AM - 5 PM (EST)

Holidays: PH Holidays

About the company:

Our company blends top-tier quality with innovation to deliver the purest products on the market. Our broad-spectrum extracts undergo rigorous testing by independent, third-party labs to ensure the highest standards. We are dedicated to offering the best, supported by our user-friendly service, free shipping, satisfaction guarantees, and US-based customer support.

About the role:

We are seeking a dynamic and experienced Growth Marketing Manager to drive growth strategies for two health and wellness brands, acting as an internal advocate for those brands. One brand is well-established with steady revenue but requires innovative strategies to ignite growth, while the other is a new brand needing strategic guidance to ensure its forward momentum. The ideal candidate will have 7-10 years of experience managing multiple brands and be capable of executing core marketing activities independently.

Responsibilities:

• Work with VP of Marketing and partners to evolve the direction of branding.
• Work closely with the Director of Marketing to ensure that the brand vision, voice, tone, and image are consistently applied in all channels.
• Checking and approving creative/production materials, copy, layouts and production
• Work with SEO vendor(s) to ensure goals, strategy, and tactics align to overall brand goals and that those tactics are executed in a timely & efficient manner.
• Experiment with a mix of organic and paid acquisition channels, including content creation, content curation, PPC, social media, and lead generation.
• Create and maintain a strategy and editorial calendar for both brands.
• Own organic social calendar and manage execution.
• Work with stakeholders and vendors to leverage paid channels to create high campaigns generating positive ROAS.
• Provide regular reporting on marketing channels on a daily, weekly, monthly, and quarterly basis.
• Work with the affiliate & partnerships team to identify opportunities in influencer and traditional affiliate channels as well as potential off-site opportunities.
• Perform A/B and other testing in relevant marketing channels for continual improvement.
• Craft and implement growth strategies tailored to each brand’s unique market position.
• Analyze consumer behavior and adjust email and advertising campaigns accordingly.

Requirements

• 7-10 years of experience in omni-channel marketing, with a proven track record successfully growing a brand.

• Understanding on how to gain internal buy-in for project needs
• Demonstrable experience in devising and leading cross-channel marketing campaigns that drive sales
• Solid knowledge of website analytics tools (e.g., Google Analytics, TripleWhale).
• Must have extremely strong strategic, analytical, and interpersonal communication skills.
• Ability to find actionable insights from data, turning them into tasks for execution.
• A strong understanding of the sales funnel and understanding the levers to pull customers through.
• An understanding of graphic design best practices
• Highly organized, detail-oriented, and able to manage multiple tasks effectively.
• Self-motivated and able to work both independently and as part of a team
• BSc/MSc degree in Marketing or a related field or an additional 4 years of proven experience.