Snowplow Analytics

We founded Snowplow with a clear vision: to empower every organization to own and unlock the full value of its customer behavioral data. Our goal is to liberate data, analytics, and marketing teams from the constraints imposed by other vendors. Back in 2012, when we, Alex Dean and Yali Sassoon, were consulting businesses on how to leverage behavioral data from mobile apps and websites for their strategies, we consistently hit a major roadblock. All that valuable data was 'stuck' within packaged analytics tools like Google Analytics. Data teams were spending the bulk of their time just trying to extract data from various SaaS platforms, which left very little room for actual innovation and deriving insights. We recognized this critical need for a better solution, and that's when we decided to take action and create Snowplow.

Today, we're proud to say that thousands of companies across the globe rely on Snowplow to generate AI-ready data. This data enables them to gain deeper insights into customer journeys, accurately predict customer behaviors, create tailored and optimized customer experiences, and significantly enhance fraud detection capabilities. With Snowplow, we help businesses transform their customer behavioral data from a siloed, hard-to-access resource into a powerful, dynamic asset that drives AI-powered decision-making and fosters a profound understanding of their customers. Industry leaders such as Burberry, Strava, Auto Trader, and DPG Media are using our platform to collect and manage real-time, structured, and unstructured behavioral data, all governed within their own cloud data platforms. We are committed to continually breaking down barriers, clearing paths, and creating new opportunities and possibilities with behavioral data, just as we have from the very beginning.