Simon Data

The Snowflake CDP built for‍ marketing teams. Simon Data empowers CRM teams with the data, tools, & support to drive personalization at every customer touchpoint.

Our mission is to empower customer marketing teams with the data, tools, and support to drive 1:1 customer personalization across every touchpoint.

Founder story

Simon Data was founded by two data scientists-cum-serial entrepreneurs who became deeply disillusioned by the inaccessibility of enterprise data systems.

Before founding Simon, Jason Davis (CEO) met Matt Walker (CTO) in grad school pursuing their PhDs in machine learning. Since then, they’ve built many startups including Etsy’s acquisition of Adtuitive, scaled data teams, and worked at large enterprises including Apple and Google.

The vision behind Simon was motivated by the challenges that they experienced firsthand related to getting value out of data:

• Data scientists building ML models that aren’t clearly actionable, e.g. focusing on the problem of churn prediction instead of churn prevention

• Businesses spending seven or eight figures (or more!) annually on data teams and infrastructure—yet still unable to access the right data to drive business outcomes

• Seeing how much upside there is in optimizing ROAS, CAC, and LTV optimization when the right data, use cases, and systems are in place

The basic founding vision remains the same today: to provide fast, automated, and powerful data access to marketers and business stakeholders—and to use this data to drive a next-generation of personalized messaging and media targeting to drive incremental revenue.

Our values

Respect everyone: We believe in fostering an inclusive and supportive environment where every individual is valued, heard, and appreciated. This extends to our interactions with customers, partners, and the communities we serve.

Listen and share: We empower each other to speak and exchange ideas. We listen actively and value the diverse voices within our organization. We are open and flexible to different communication styles.

Take ownership: We encourage everyone to take the first stab. We pride ourselves in taking great initiative and accountability in our work. We embrace our mistakes and celebrate our successes.

Learn and develop: We all have something to bring to the table and we are excited to learn from our peers, customers, and partners. We prioritize the personal and professional growth of every Simon team member.

Build strategically: We align our efforts around a clear vision and well-defined objectives. We ensure that each brick laid in Simon’s framework contributes to our collective success.