Smeetz

Smeetz SA is a Swiss-based technology company revolutionizing the leisure and attractions industry with its advanced unified commerce platform. Founded in 2016 and headquartered in Lausanne, Smeetz delivers an AI-powered, cloud-based solution designed to streamline operations, optimize revenue, and enhance the visitor experience for a diverse range of clients including amusement parks, museums, cultural venues, zoos, aquariums, and family entertainment centers. The platform consolidates various essential functions such as ticketing, retail sales, food and beverage management, and customer data into a single, integrated system. This centralized approach allows attractions to manage both online and on-site sales efficiently from one inventory.

At the core of Smeetz's offering are its AI-driven sales optimization tools. These include predictive analytics and dynamic pricing capabilities that enable venues to adjust ticket prices in real-time based on factors like demand, weather forecasts, time of day, and historical sales data. This data-centric strategy helps businesses maximize revenue, smooth attendance fluctuations, and effectively plan staffing and inventory. Furthermore, Smeetz provides marketing intelligence features, including email automation campaigns, to engage visitors at every touchpoint of their journey, fostering loyalty and driving sales. The platform also offers performance insights, allowing clients to leverage their data for informed business decisions and to monitor social platforms to improve guest satisfaction. Smeetz aims to empower attractions to move beyond traditional ticketing by providing a comprehensive suite of tools that support growth and operational excellence in an increasingly digital landscape, serving clients across multiple countries.