SMCP S.A. is a French holding company that has established itself as a global leader in the accessible luxury market. The group was officially formed in 2010 through the strategic merger of three contemporary Parisian fashion brands: Sandro, Maje, and Claudie Pierlot. This union was orchestrated by sisters Evelyne Chetrite and Judith Milgrom, the founders of Sandro and Maje respectively, after they acquired the Claudie Pierlot brand in 2009. The group's portfolio was further strengthened in 2019 with the acquisition of De Fursac, a distinguished French menswear brand renowned for its tailoring expertise. This move solidified SMCP's position in the men's accessible luxury segment, complementing the strong presence of Sandro's menswear line.
Headquartered in Paris, the heart of global fashion, SMCP has built a significant international presence. The group operates an extensive network of over 1,700 points of sale across more than 47 countries, encompassing directly operated stores, concessions in department stores, and a robust e-commerce platform. This multi-channel strategy allows the company to deliver its unique vision of Parisian chic and elegance to a worldwide clientele. Each of the four brands within the SMCP portfolio maintains its distinct creative identity. Sandro offers a clean, modern aesthetic for both men and women. Maje is known for its bohemian, feminine, and bold designs. Claudie Pierlot embodies a timeless, preppy, and romantic Parisian style. Fursac brings a sophisticated and culturally rich approach to menswear. The group is committed to creativity, high-quality production, and a dynamic retail experience, dedicating its collections to free-spirited individuals who appreciate style and quality. SMCP's business model effectively combines the aspirational qualities of luxury with the agility of fast fashion, enabling rapid collection replenishment and a strong focus on full-price sales, which has been a key driver of its consistent growth and successful global expansion.
France only
