Digital Practice Lead

SketchDeck is building the model for the next generation of creative agencies. Through a combination of technology, partnership, and a global talent community, SketchDeck gives marketers access to quality creative on demand. We work with clients from startups to well-known enterprise brands such as Dropbox, Rémy Cointreau, and Asana.

At SketchDeck, our global community is united by our values. Together we commit to:

• Work as a team
• Push boundaries
• Act with humility
• Take ownership
• Have heart

As a remote-first company, these core values serve as the operating principles for our daily behaviors. They are more to us than a few feel-good mantras. Being a SketchDecker means you hold yourself and others accountable for preserving and progressing our culture.

As the digital services leader, you’ll be expected to take our $1.5m / year digital service to the next horizon (target $5m / year in 3 years). You will oversee our digital practice team, focusing on digital marketing campaigns, website design and development, and email design and development, as well as the team’s current expansion into UI / UX and digital marketing management. The team you’ll manage currently comprises a Director of Digital Services, Two Project Managers, a Lead Developer, a Design Director (30%) and freelance Designers & Developers. You will report to the Founder & SVP of SketchDeck.

Success in this role will come from:

1. Driving new opportunities and partnering with our business development team to grow team’s work aligned to our overall mission & capabilities [40%].
1. Join business development calls with developed opportunities to secure client confidence
2. Build solutions, pricing & timelines to client’s digital problems
3. Build & lead pitches, inspiring clients to partner with us
4. Create written RFI and RFP responses that win business
5. Develop proposal materials inclusive of case studies, initial POVs on prospective clients’ businesses, and strategic presentations.
6. Input and influence how to best market and sell SketchDeck Digital products to potential clients.
2. Leading client communication, strategy and some project management on our largest digital projects, ensuring quality, timing, client satisfaction & profitability [30%].
1. Understand client goals and objectives
2. In partnership with the Director of Digital Services, build workable approaches and solutions that exceed these goals
3. Create strategies that will increase ROI of digital assets we build (e.g. SEO performance, conversion, etc)
4. Across the team, ensure projects are delivered with high quality, usability & exceed industry standards
5. Maintain senior level client communication & relationships through process, keeping confidence & satisfaction
6. Manage scope and billing through process, negotiating changes of scope if needed
7. Work with clients, team members and Director of Digital Services to identify & solve challenges that arise
8. Collaborate with team to ensure strategies and client requests translate into our work in a manageable way
9. Overseeing our own (SketchDeck’s) digital presence (website & emails)
3. Managing & growing the digital practice [30%]
1. Manage team P&L & report performance to leadership team on a regular basis
2. Manage revenue pipeline and planning, identifying & addressing gaps / overflow of team capacity
3. Manage overall team impact, ensuring client ROI and satisfaction to drive future referral / repeat business
4. Manage team hires aligned to growth & profitability goals
5. Lead coaching, performance management, etc
6. Level up our team and capabilities aligned with our digital strategy
7. Report performance to leadership team on a regular basis
8. Manage partner agencies & freelancers for infrequent skill needs
9. Ensure collaboration across SketchDeck teams & functions, including creative impact & project success teams
10. Own the overall strategy for our digital service, including focus projects, platforms, etc
11. Create overall scalable approach aligned to our operating values to help us grow 10x over the next 5 years
12. Share thought leadership with our team and clients

Requirements

• Strong culture & values
• 10+ years of digital agency experience with 5+ years in leadership (managing team)
• Proven record of leading & scaling a digital service line to $5m+
• Strategic digital marketing, social & advertising expertise
• Technical knowledge & understanding of delivering modern, performant websites & emails
• Proven business development & client communication / relationship skills
• Wide industry knowledge (e.g. understand popular frameworks, website trends, etc)
• An understanding of user-experience, digital design, and front-end development.
• Knowledge and experience of Wordpress and Webflow (the current platform for website development) is a big plus, with the ability to recommend and adapt to other CMS and platform needs based on client requirements.
• Strong understanding of website KPIs
• Ability to multi-task and prioritize in a fast-paced and dynamic work environment
• Strong creative and design sense – you know what good design looks like!
• Proven ability to solve problems creatively
• Strong interpersonal and communication skills and extremely resourceful
• Proven ability to complete projects according to outlined scope, budget, and timeline
• Strong problem-solving project management experience and skills
• Strong organization, time management, and verbal and written communication skills
• A self-motivated individual
• Ability to successfully collaborate with all levels of the organization

Benefits

We pride ourselves on being a great place to work. By joining the team, you will get:

• Salary range: $150k - $180k base + $10k - $30k on-target annual commission (paid monthly)
• Health insurance (medical, dental, and vision)
• 401(k) with company match
• Fully remote working (that started pre-covid and will continue after!)
• Paid time off that grows with tenure
• Annual company retreat
• Computer hardware of your choice (up to $2000)
• $500 towards your office setup expenses
• To work with a talented team of creatives, business people, and engineers!