Head of Marketing

Join our small, fiery team on a mission to usher in the Bitcoin golden age.

About Shakepay

Shakepay is reimagining financial services to give every Canadian their fair shake, by making it bitcoin-friendly, secure, and rewarding. When Shakepay launched in 2015, it quickly became one of Canada’s fastest-growing financial institutions. Backed by top venture funds having raised $44M+ and trusted by over one million Canadians and counting. People who choose careers at Shakepay are helping shape a future of financial freedom, opportunity, and prosperity for all Canadians.

Head of Marketing

We’re looking for an experienced Head of Marketing to help turn Shakepay into a household name. You’ll lead and grow our internal Marketing organization, which includes our marketing, community and content teams. You’ll report to our Head of Product and Growth, and have the support, budget and resources you need to shape our processes, strategies, and the future of the Shakepay brand.

You will

• Own the build-out of a comprehensive marketing strategy that will help Shakepay become a household name in Canada
• Lead the team responsible for delivering against that strategy, playing a player-coach role to manage others while still staying hands-on yourself
• Work closely with Product, Design, Engineering and Data teams on a variety of initiatives to bring new products, features, and services to market
• Establish the core processes that will underpin your marketing strategy for Shakepay
• Ensure that our marketing teams work coherently to achieve common goals
• Be accountable for the success of a variety of key marketing initiatives including social media/community campaigns, product launches, PR campaigns, and regulatory/government education — some of the key metrics that you will own and drive are top-line user base growth, referral rate, CAC and NPS

Must have

• A proven track record of building and leading consumer-facing Marketing teams, ideally in the B2C FinTech space
• Experience successfully delivering an end-to-end marketing strategy on both paid and organic channels. This will include branding, performance marketing, community, and partnerships
• Experience managing, growing and inspiring a team of creatives and marketing professionals
• Fluency with growth marketing concepts such as CPA, CAC, LTV and an understanding of how each one impacts growth; an understanding of growth loops vs. funnels
• Entrepreneurial spirit - we are doers, not talkers!
• Ability to work with minimal guidance, be proactive and handle ambiguity and the challenges of a dynamic startup environment

Nice to have

• Previous experience growing a mobile game or community app
• Previous experience at a fast-growing startup or other high performance environment
• An understanding of consumer behavior trends
• Familiarity with the Bitcoin landscape, an understanding of what drives consumer adoption and deep empathy for the problems Bitcoin addresses

Why join?

• Be part of a groundbreaking journey: you'll live on the frontier of financial innovation. Bitcoin is rewriting the rules, and Shakepay is at the forefront.
• Impact and scale: with only 2% of Canadians on Shakepay, the potential for growth is massive. You can help us bring Shakepay and bitcoin to all Canadians.
• Rewarding benefits: we offer competitive compensation (every shaker owns stock options), benefits (health, dental, paramedical, disability, etc), and generous vacation time.
• Embrace continuous learning: ambitious individuals with an insatiable thirst for knowledge will feel at home. Working at Shakepay means you'll be working in an environment that encourages constant growth and development.
• Get paid in bitcoin: choose to take a percentage of your salary in the hardest, soundest money the world has ever known.
• Work remote: work from anywhere in Canada. If you're in Montreal or Toronto, you can also work from our offices.

We understand that potential can be just as valuable as experience. If you're eager to learn, grow, and contribute to the mission but worry that you may not have the “right” experience, we still want you to apply. We encourage applications from everyone, regardless of background and life experience. We’re firm believers that a little bit of slope makes up for a lot of y-intercept.

Fluency in English is required due to the percentage of English-speaking customers and the nature of our platform, which is available to all Canadians

Please note that while all of our roles are remote, we are a Canadian company and will not be sponsoring visas for this position. You must be eligible to work in Canada to be selected.