United States onlyServiceMaster Brands is looking for talented people to join our team! Come join SMB where we promote from within.
Local Digital Advertising Specialist
We’re looking for an organized and articulate individual to join our team as a Local Digital Advertising Specialist under our ServiceMaster Clean Brand. In this role, you’ll have the opportunity to develop strong, meaningful relationships with our franchise owners providing expertise and knowledge on digital marketing. You’ll be a direct line of communication for our network when it comes to their local digital marketing and act as the liaison between our network and digital vendor
Timely communication is imperative in this position to ensure that projects, campaign optimizations, and other tasks are completed according to deadlines and communicated properly. A high level of dialogue is expected so that all campaigns run efficiently, meet deadlines, and satisfy the franchisee’s expectations.
What you'll do:
- Hold vendors accountable for tasks and follow through to ensure campaign performance meets the needs of our franchisees.
- Communicate the correct information to franchisees, internal team members, and report to the Digital Marketing Manager.
- Work closely with Digital Marketing team to align and maximize local strategies.
- Understand fully each franchise’s needs, goals and expectations.
- Actively review and analyze campaign performance and make strategic recommendations to franchise owners on digital marketing.
- Actively participate in Strategy Calls, Performance Reviews, and other digital marketing related discussions within the network.
- Monitor franchisee dashboards on a daily basis.
- Maintain knowledge of franchisee performance and expectations on a consistent basis.
- Work closely with Business Development Representatives to monitor franchisee capacity and demand, especially during area wide events.
- Arrange meetings and set clear expectations with both the franchisee and digital vendor to understand their requirements.
- Maintain quality control of all work that is submitted by our digital vendors to ensure that expectations are being met.
- Oversee the communication and performance.
- Report campaign details to the franchisee and all team members.
- Monitor all stages of campaigns to guarantee that they run smoothly and effectively.
- Manage administration tasks that will help to keep campaigns well-coordinated and organized.
What you bring:
- At least 2 years of marketing agency or digital marketing experience
- Excellent oral and written communication skills
- Ability to effectively communicate highly technical information to a less familiar audience
- Proven organizational skills
- Full awareness of creative processes and techniques, including digital platforms.
- True understanding of digital marketing, including an understanding of Google Ad Words
- A keen eye for detail and an understanding of the need to stay within the budget
- Must be a strategic thinker who is able to see the big picture
- Working knowledge of the digital space including but not limited to social media, search (PPC, LSA’s and SEO), display, and email platforms
- Willingness to learn new programs.
Work Location:
This role is 100% remote with up to 15% travel required.
About ServiceMaster Clean
ServiceMaster Clean is a provider of cleaning and restoration services in both the residential and commercial markets, operating through an extensive service network with more than 65 years of experience. The locally owned companies are backed by a national franchise network with more than 500 locations throughout the United States and serve more than 75,000 homes and businesses every day with a total commitment to customer satisfaction. Their vast network of experts provides a range of commercial cleaning services, including carpet cleaning, hard surface floor care, janitorial services, upholstery cleaning and tile and grout cleaning. ServiceMaster Clean is among the ServiceMaster family of brands. To learn more about ServiceMaster Clean, visit https://www.servicemasterclean.com/
About ServiceMaster Brands
ServiceMaster® Brands® is a leading franchise provider of needs-based residential and commercial services in the restoration, cleaning, moving, and bioremediation industries. Founded in 1929, the company is home to over 3,200 franchisees across 4,600+ locations serving over 1,000,000 homes and businesses each year. ServiceMaster was founded with a deep commitment to integrity and customer service and does business under seven brands today across 50 states and nine countries that generate more than $3.5B in system-wide sales: ServiceMaster Restore®, ServiceMaster Clean®, Merry Maids®, TWO MEN AND A TRUCK®, Aftermath Services®, Indoor Science.
While each brand maintains a distinct identity, we share a commitment to our mission to Making Everyday Heroes More Heroic™. From our franchisee experience to career development to our community outreach efforts, our values – We Serve, We Care, We Deliver, We Do - guide us.
Working as part of our team means bringing your best ideas to work every day and seeing the impact of your contributions. Stars in our company at all levels are builders—they love to create, lead and see their plan come to life. Our best people understand that while great ideas are important, they require incredible focus and teamwork to execute. Life inside our company is the opportunity to do the best work of your career.
ServiceMaster Brands is headquartered in Atlanta, Georgia.
Roark Capital Group acquired ServiceMaster Brands in October 2020. Roark focuses on investing in the consumer and business services sectors, with a specialization in multi-location and franchised businesses. Since inception, affiliates of Roark have invested in 100 multi-location, franchised brands, which collectively generate $62 billion in annual system revenues from 66,000 locations in 50 states and 89 countries. Please visit www.roarkcapital.com to learn more.
It is the policy of ServiceMaster Brands, in accordance with all applicable laws, to recruit, hire, train, and promote persons in all job titles without regard to race, color, national origin, genetic information, religious beliefs, sex, gender identity, sexual orientation, age, marital status, pregnancy, disability, protected veteran status, or any other protected classifications, activities, or conditions as required by federal, state and local laws.
