Director of Lifecycle Marketing

Self Financial is a venture-backed, high-growth FinTech company with a mission to increase economic inclusion and financial resilience by empowering people to build credit and build savings.

We're looking for people who share our passion and are driven to tackle challenges, find solutions and make the financial space better for the communities we serve.

Our team is passionate about challenging the status quo of the credit industry by providing people accessible tools to take control of their credit. Executing on our mission requires deep collaboration across our teams to ensure our products reach the people who can benefit from them the most, particularly the 100 million+ Americans who have no or low credit.

We celebrate diversity and are committed to creating an inclusive environment for all employees. To that end, we seek to recruit, develop and retain the most talented people from a diverse candidate pool.

We’re looking for an experienced, data driven Director, Lifecycle Marketing to join our team to drive Self’s lifecycle marketing strategy to increase core business and customer KPIs. Reporting to the VP, Growth Marketing, you will manage and grow an existing high performing lifecycle marketing team to improve customer activation, monetization, and retention. This is a highly collaborative role, working closely with others in marketing, product, analytics, design, and more. You will gain a deep understanding of our audience, develop processes and frameworks for managing program execution across the team, and be at the forefront of growing the relationship with Self’s customers.

What You Will Do:

• Lead the strategy for personalized lifecycle programs involving email, push, and sms communications to increase core business and customer KPIs
• Gain a deep understanding of our customer data to develop personalized customer messaging flows that drive business and customer outcomes
• Build and support a team of mission-driven lifecycle marketers
• Own engagement, activation, cross-sell, and retention KPIs, aligning with product, analytics, and others to develop roadmaps to drive business outcomes
• Partner with product teams to develop strategies & messaging direction to enhance product and feature adoption and engagement
• Define and manage the lifecycle marketing team operational motion to improve efficiency
• Drive hypothesis driven testing frameworks & strategy to improve KPIs, and own the monitoring, and reporting of lifecycle marketing to surface results and trends to leadership
• Work with analytics partners to evolve measurement & optimization strategies
• Partner with product marketing, design, and copy to develop best-in-class creatives and share insights that inform positioning and messaging strategies across the organization
• Work with marketing operations to improve workflows and usage of our marketing engagement platform and related systems
• Develop and implement data strategies to enable audience segmentation and personalization within lifecycle programs

What You Bring:

• 10+ years of experience in marketing or a related field with focus on lifecycle or retention marketing
• B2C marketing experience in complex customer data environments (Fintech or Credit Card experience is a plus)
• Experience in fast pace, scaling organizations with complex customer journeys
• In-depth, hands-on experience with CRMs, and marketing automation platforms, building complex multi-channel user flows (Braze is a plus, but includes Responsys, Iterable, Urban Airship, etc.).
• Strong leadership skills, with the ability to define and articulate a vision, build rapport with stakeholders, and champion team members to move projects forward.
• Expertise in customer segmentation strategies and subscriber management across multiple channels (email, push, sms), deliverability and CAN-SPAM laws
• HTML & templating language knowledge to coach the team on messaging builds
• Experience in leading and growing marketing teams with desire and ability to get hands dirty
• Extreme comfort with ambiguity
• Experience using reports and dashboards to identify trends to inform marketing strategies - Excel, Tableau or other BI tools etc. (don’t worry, we have an analytics team to help).
• MBA is strongly desired

Base salary range: $124,000- $165,000 annually. Individual pay is based on factors unique to each candidate, including skill set, experience, and other job-related reasons.

Benefits and Perks:

We have the compensation and benefits you expect. But there's one thing that Self Financial can offer that many companies cannot: we can positively change the world, while making a profit. We are a team of Builders, empowering our customers to build their dreams. We have a Do the Right Thing ethos in all that we do, and we hope you value that approach, too.

Our perks include:

• Company Equity in the form of RSUs
• Quarterly performance-based bonuses
• Generous employer-paid health, vision and dental insurance coverage
• Flexible vacation policy
• Educational assistance
• Free gym membership
• Casual dress code
• Team building events and activities
• Remote work arrangements/ flexible work schedule
• Paid parental leave

Self Financial requires all employees hired to successfully pass a background check.

We are an Equal Opportunity Employer.