Second Nature

Second Nature is a wellness and fitness services company based in London, UK. Founded by Chris Edson, the company aims to transform the way people view weight loss and healthy living. With their app, Second Nature leverages behavioral science to retrain users' minds to make healthier choices automatically. This approach is designed to help individuals build sustainable habits, making weight loss feel easier and longer-lasting. The organization supports both individual and group coaching, focusing on evidence-based strategies for health and nutrition.

The core philosophy of Second Nature is that one new habit that lasts for a lifetime is more valuable than countless temporary diets. This perspective is featured prominently in their mission to change how weight management is approached. The company boasts a clinically proven track record, supporting 9 out of 10 people in losing weight and maintaining those results over time. Their program is personalized to each user’s lifestyle, emphasizing the importance of self-awareness and understanding nutritional choices. They also provide ongoing support through registered nutritionists and health coaches, ensuring a holistic approach to wellness.