Product Marketing Lead for Finance & ESG (f/m/d)

Innovation is and will always be the core of SAP Fioneer, and it is the promise of why we were spun out of SAP: agility, innovation, and delivery.

SAP Fioneer builds on a heritage of outstanding technology and a deep understanding of corporate and consumer demands. At the heart of it all it is simple: We bring financial services to the next level with innovative software solutions and platforms.

We are helping companies in the financial services industry to achieve speed, scalability, and cost-efficiency through digital business innovation, cloud technology, and solutions that cover banking and insurance processes end-to-end.

A global company, with rapid growth, innovative people, and a lean organization makes SAP Fioneer a place where you accelerate your future!

About the role

As the Marketing Lead for our Finance & ESG portfolio of products and solutions, you will serve as the pivotal link between our product owners and the broader market, guiding our financial products from development to deal closure. Your responsibilities will involve crafting and executing comprehensive marketing strategies in close collaboration with the rest of the Marketing team. You are tasked with equipping our Sales and Marketing teams with the necessary content and collateral to effectively promote our products and craft global campaigns that attract, engage and drive prospects and customers.

Your role is central to the global orchestration of our go-to-market (GtM) strategies, ensuring alignment across all regions while empowering regional marketing leads with the tools and direction needed for execution. Success in this position is measured by the effectiveness and impact of these GtM strategies, highlighting your role as a crucial contributor to the market penetration and growth of this portfolio. This dynamic role is supported by a global marketing function—including Public Relations, Social Media, Digital Advertising, Automation, Distribution, and Design—ensuring the Finance & ESG Lead is well-equipped to execute strategies for their portfolio.

Your key responsibilities

As a key part of the Finance & ESG division equipped with a clear focus on shared objectives, target markets and metrics you will be responsible for:

• Strategic marketing planning: Devise and manage comprehensive go-to-market (GtM) plans for key products within our portfolio, including new product launches. This entails end-to-end coordination—from strategic inception through to execution.
• Positioning and messaging development: Craft strong, consistent, and clear positioning for target solutions and messaging for each audience/segment using insights into buying centers
• Campaign management: Lead the management of global product campaigns, encompassing product launches, retargeting initiatives, and demand generation campaigns. Your role involves close coordination with various global marketing functions, including campaign managers, digital leads, copywriters, PR, and designers
• Product marketing calendar management: Oversee the divisional marketing calendar, ensuring seamless integration of marketing activities both within the division and across different regions
• Sales and marketing enablement: Spearhead the creation and distribution of marketing collateral, such as webpages, brochures, explainer videos, and solution-specific one-pagers. You will monitor the utilization, make necessary improvements and respond to new asset requests to support Sales and Regional Marketing.
• Performance tracking: You will continuously track and analyze the performance of our marketing campaigns on sales pipeline and overall market penetration. This involves adjusting marketing strategies based on these insights and regularly reporting to leadership on the successes and learnings of our GtM strategies.

Why join the Marketing team of SAP Fioneer

• Integrate into a dynamic, international Marketing Team that blends passion and diverse expertise from corporate, agency, and startup sectors, where your unique skills are highly valued
• Thrive in an environment that celebrates an entrepreneurial spirit and independent initiative
• Unique opportunity to shape and influence the marketing organization and its significant impact on the business
• High degree of creative freedom to implement innovative marketing strategies
• Play a pivotal role in educating SAP Fioneer on the transformative power of digital marketing

Requirements

• 5-15 years of B2B marketing experience with a track record in Product or Solutions Marketing or Product Management
• Experience in targeting financial institutions and more specifically the CFO and finance department audience as well as CIOs, technology and ESG decision-makers preferred
• Strategic thinker and excellent communicator who can capture complex products in a simple way
• Highly proactive, confident, and creative, capable of building strong relationships with product teams
• Comfortable navigating ambiguity and adapting quickly in a fast-paced, scale-up environment
• Technology and AI-savvy, with a strong interest in emerging technologies and digital trends to drive innovative marketing strategies
• High-quality execution with a systematic approach to project management, capable of prioritizing and executing multiple projects simultaneously
• Collaborative team player who values sharing knowledge and best practices, with a positive attitude and the ability to inspire and generate enthusiasm for projects
• Fluent in written and spoken English; German desirable

Benefits

You will have the opportunity to collaborate with some of the brightest minds in the industry on an incredibly ambitious project to shape the ever-evolving financial sector. This is an environment where you can have it all - the agility, enthusiasm and dynamism of a start-up, combined with the established expertise, solid market presence and extensive customer network of a more established organisation.

At SAP Fioneer, you will benefit from a flexible work environment that encourages creativity and encourages you to think outside the box, bring new ideas to the table, and challenge the status quo. You will become part of a diverse and global team that we are proud of and are constantly growing and reinventing. As an employee, you will have the chance to chart your own career path and take advantage of competitive compensation packages and progression opportunities based on merit.

We offer a comprehensive benefits package that includes occupational pension provisions, support for health and wellbeing, various mobility options like bike leasing and transportation allowances, as well as additional perks such as celebration rewards, meal programs, jubilee recognition, and relocation reimbursement.