Senior Customer Marketing Manager - Mexico

About the role:

We are seeking a results-driven, relationship-building, and storytelling expert to launch our Customer Advocacy program for the Mexico region. As a Senior Customer Marketing Manager, you’ll uncover and bring to life industry-leading customer stories, build and nurture our regional customer base, help connect Samsarians to the right customer story for their go-to-market needs, and more. This program is mission-critical to increasing customer advocacy, loyalty, and retention to benefit Samsara’s long-term growth.

This is a highly collaborative role and will report to the Global Customer Marketing team in our US headquarters. You will be the first customer marketer hired in Mexico and will build and manage the customer marketing function for Samsara in the region, working closely with the regional marketing team.

You should apply if:

• You want to impact the industries that run our world: Your efforts will result in real-world impact—helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
• You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
• You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
• You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-caliber team that will encourage you to do your best.

Click here to learn about what we value at Samsara.

In this role, you will:

• Programmatically uncover and tell our leading customer stories: Uncover and tell compelling customer stories about how our customers are transforming their operations with Samsara. You’ll be the voice of the customer, telling their stories via case studies, videos, and testimonials across samsara.com and more. You’ll drive the end-to-end creation of these stories from customer identification and nurturing the relationship to securing approvals for launch and story distribution, partnering with Content and Product Marketing along the way.
• Grow our customer logo and story library: Launch a user-friendly customer story and approved customer logo library for Mexico and enable teams such as Sales and Customer Success to use these resources to find the right story, quickly.
• Build relationships with customers: Build authentic customer relationships and become a customer expert. Understanding customer motivations, goals, blockers, and use cases and weaves this into your stories and customer programs.
• Drive key customer references for priority go-to-market initiatives: Identify and help customers hone and share their Samsara story at industry events, as a part of webinars or product launches, at our customer conference, and more.
• Support our Customer Conference: Work with teams across Samsara to support customer engagement and storytelling needs for our annual conference – everything from building relationships with customers to coaching customer speakers and supporting logistics to capturing stories at the conference.
• Mature internal and external processes and communication: Drive the creation of internal and external Customer Marketing processes to improve efficiency and unlock a positive customer experience.
• Develop and execute new programs and campaigns to meet the needs of the business: Spearhead and execute various new campaigns and programs to support GTM teams to meet the evolving needs of the business.
• Measure content and program effectiveness: Analyze content and program performance and independently optimize to improve impact.
• Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.

Minimum requirements for the role:

• 5+ years of experience in customer advocacy, customer marketing, and/or marketing
• Fluent in English and Spanish
• Customer storytelling must be one of your superpowers; more specifically, you’ll need to be a business-savvy storyteller, able to deliver strong ‘no fluff’ content that still has human storytelling at the center
• Proven track record of building lasting authentic relationships with customers rather than transactional engagements
• Experience running customer video projects from start to finish; ability to actively coach customers to refine their stories
• Outstanding project management and organizational skills to complete tasks with high quality and on-deadline
• Strategic mindset with an ability to prioritize amidst many moving pieces, keeping the impact on business priorities top of mind
• A passion for serving and partnering with customers
• Ability to quickly get to the heart of a problem and solve it
• Cross-functional collaborator with strong listening skills rooted in empathy to develop authentic relationships
• Attention to detail and a commitment to exceptional work are part of your philosophy
• Strong verbal and written communication skills
• Results-driven with analytical chops to measure the effectiveness of advocacy programs
• Bachelor’s degree

An ideal candidate also has:

• Willingness to travel 25% of the time to customer sites and industry events across Mexico
• Experience working with logistics and transportation companies