Program Manager - Customer Marketing

About the role:

The Program Manager - Customer Marketing is a part of the Marketing Program Management team, supporting innovative programs to make the Customer Marketing team more efficient and our customers more successful. They will scope, build, track, and manage Customer Marketing programs in cross-functional partnership with Sales, Customer Success, PMM, Analytics Data, Events, Brand Creative, and other Marketing teams. This role is expected to project manage multiple workstreams that deliver programmatic customer engagement activities that drive deep customer value realization, a highly renewable customer base, and strong customer advocates.

Customer Marketing Programs:

• Customer references program
• Credentialing program support
• Customer Conference support
• Lifecycle management processes and playbooks

You should apply if:

• You want to impact the industries that run our world: Your efforts will result in real-world impact—helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
• You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
• You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
• You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-caliber team that will encourage you to do your best.

In this role, you will:

• Focus on customer success – we build relationships with our customers, look to solve problems, and deliver a great customer experience
• Represent Customer marketing in cross-functional programs/workstreams focused on customer experience initiatives
• Intake for Customer Reference Program, MDA, and Campaigns
• Collect requests
• Coordinate conversations/meetings
• Facilitate progress and project tracking
• Build and maintain a tracking system for customer approvals, quarterly review of existing customer assets, and updating existing publicly referenceable customer logos, etc.
• End-to-end ownership of the Customer Marketing calendar and coordination for quarterly team activities, marketing milestones, customer on-sites, and other customer activities
• Maintain a consolidated calendar view to help create team visibility and spot opportunities
• Develop processes and playbooks for global scaling of customer reference program, documentation and process creation
• Coordination of company-wide customer communications calendar in Airtable
• Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices

Minimum requirements for the role:

• 3+ years of experience driving customer success development with a high-growth global company for a B2B company within technology
• Define, lead, and track strategic and operational programs to successful completion
• Demonstrated track record of effectively managing a high volume of work while meeting deadlines
• Execute on and track quarterly OKRS for the customer marketing team
• Collaborate with GTM teams (Product / Growth, Customer Success, Customer Education, and Sales Operations)
• Strong verbal and written skills with a strong ability to articulate and communicate strategies and plans
• Communicate with stakeholders, team members and others about project status, including progress, risks and any issues that may impact project delivery
• Exceptional interpersonal and communication skills (both verbal and written) with demonstrated experience presenting status updates to senior management
• Ability to convey complicated information in a clear and concise manner to all levels of the organization, including senior leadership
• Familiarity with project management tools (e.g., Airtable) and methodologies
• Experience working in Google Suite, Salesforce, and Airtable