SafeNow

SafeNow began its journey in 2019, born from a simple yet powerful idea that Tilman Rumland had: what if personal safety could be as easily accessible as ordering a ride or finding a place to stay? In a world increasingly connected by 'smart matching' apps for nearly every aspect of life, a critical gap existed when it came to immediate, personal security. Until SafeNow, the primary option in an emergency was often a direct call to the police, a step that isn't always feasible or the quickest solution, especially when local security personnel might be nearby but unaware.

The Munich-based startup embarked on a mission to change this paradigm. The core of SafeNow is a free mobile application designed to put safety into everyone's hands. It allows users to instantly connect with pre-selected personal contacts – family and friends – through a critical alarm that overrides silent and 'do not disturb' modes, simultaneously sharing the user's live location. This ensures that in moments of distress, a user's trusted circle is immediately alerted to the situation and their whereabouts. The company's vision was not just about individual alerting, but fostering a community where people actively look out for one another, driven by care and a sense of shared responsibility.

Beyond personal networks, SafeNow introduced the innovative concept of 'SafeNow Zones'. In these designated areas, such as business campuses, festivals, public transport hubs like train stations, or even specific venues like the Oktoberfest, users can alert on-site security personnel or awareness teams with a single click. Leveraging precise indoor and outdoor location technology, the app guides help to the exact spot, even within complex buildings, dramatically reducing response times. This dual approach – empowering individuals to alert both their private network and professional help within specific zones – is how SafeNow aims to make fast, accessible help a reality for everyone, striving to make the world a safer place, one alert, one zone, and one connection at a time. The app remains free for all users, financed by partners who establish these SafeNow Zones for their guests and employees.