Root Financial

Root Financial Partners was founded in late 2017 by James Conole with a clear and compelling mission: to help people get the most life out of their money. James, a Certified Financial Planner, observed that the traditional financial services industry was often too focused on investment returns and spreadsheets, neglecting the true purpose of wealth—to support a fulfilling life. He envisioned a firm that would flip this script, starting with the client's deepest values and goals, or their 'roots,' and building a financial strategy upwards from there. This client-centric philosophy became the bedrock of the company.

What began as a small, independent practice has evolved into a powerhouse in the financial planning world. By leveraging the power of digital media, specifically through the 'Ready for Retirement' podcast and a highly successful YouTube channel, Root Financial has democratized access to high-quality financial education. This transparent, education-first approach resonated with thousands of pre-retirees, propelling the firm's growth to over $1.3 billion in assets under management and a team of more than 45 dedicated professionals by 2025.

Central to their service is 'The Sequoia System,' a comprehensive planning framework designed to guide clients through every stage of their financial journey. This system ensures that no stone is left unturned, from tax optimization and investment management to estate planning and insurance. Root Financial's commitment to being a fee-only, fiduciary advisor means they always act in the client's best interest, free from the conflicts of interest inherent in commission-based models. Today, Root Financial Partners stands as a testament to the power of aligning money with meaning, helping families across the United States retire with confidence and clarity.