Content Marketing Manager

At Roofr, we’re obsessed with our customers. We constantly gather feedback to shape, prioritize, and launch the products they truly need. That’s what makes Roofr’s CRM special. We started by building essential sales tools like aerial roof measurements and digital sales proposals. But when our customers asked for a simple, affordable way to manage and scale their entire businesses, we listened. So, we created a CRM that connects these solutions—along with payments, material ordering, and more—into a seamless, powerful platform. With a clear roadmap ahead, we’re excited to continue expanding and leading the market with innovative products.

We have an amazing culture, strong financials, and best-in-class company metrics. It’s an exciting time to be part of an extraordinary startup that is already successful, yet still early enough to offer its team significant growth, equity, and the opportunity to make a real impact.

We pride ourselves in being at the forefront of the market and we strive to deliver innovative and intuitive products - always keeping customer experience in mind. As a Content Marketing Manager, you’ll act as our social voice, project manger, storyteller, and community liaison to help develop and deliver our ongoing content and social media initiatives.

What you get to do:

• Content Creation: Create, write, edit, proofread, and execute all content including slide decks, presentations, blogs, press releases, social media, case studies, help articles, testimonials, infographics, website content, flyers, postcards, masterclasses, podcasts, news shows, email, and more.
• Project Management: Work with stakeholders both internally and externally to create content including writing briefs, communicating project needs, providing feedback, creating tasks, managing deadlines, and owning results.
• Social Media: Plan, develop, produce, and deliver all social media content on a daily basis (LinkedIn, Facebook, Instagram, TikTok), including replying to comments, creating reels/stories, etc.
• Content Management: Create monthly and quarterly content calendars that include a range of content from infographics to social media content based on industry trends, product releases, and company announcements.
• Metric Tracking & Recommendations: Track all owned metrics on a weekly basis to discover and recommend areas of improvement and new opportunities, and to identify channel trends.
• Research & Development: Stay up to date on the latest trends to ensure that content is relevant and engaging to our audience.
• Partnerships & Contractors: Communicate with industry professionals and influencers via social media or email to create and build a strong network, create contracts to develop content, and manage contractors hired to complete any overwork initiatives (web development, blogs, content creation, etc).
• Video Editing: Basic video editing on iMovie, Premiere Pro, and/or Descript to edit podcasts, webinars, help videos, etc.

What you bring to the role:

• A minimum of 4 years of experience in content creation, marketing, or communications.
• A portfolio of published work or examples of previous social media, blog, and content posts.
• Familiarity with content management systems HubSpot, LinkTree, etc
• Good knowledge of content and layout design tools such as Adobe InCopy and InDesign (ideal, not required).
• Experience with Sketch, Figma, or Adobe Creative Suite is also considered a strong asset.
• Excellent computer skills with MS Office and Google Suite.
• Good knowledge of various content platforms such as social media, blogs, and print media.
• Strong understanding of content practices such as SEO.
• Excellent written and verbal communication skills.
• The ability to keep on top of content and consumer trends and advancements in technology.

🏠 What we offer:

When you join our team, you’re not just accepting a job. You’re making a career move. Here’s how we’ll support you in doing some of the most impactful work of your career:

🏝️ Vacation/Paid Time Off:

• 1st week of employment is mandatory PTO! Start your journey with Roofr by decompressing and recharging - we will see you in week 2!
• 1 Friday off per month (we call those our laundry days!)
• Company wide paid shutdown for the week between Christmas and New Years
• Flexible time off
• 80% employer paid benefits
• RRSP/401k match
• Generous Parental Leave policy

🤝 Perks:

• We host 2 retreats per year and great team building activities
• Ample learning and development opportunities to continue growing your career
• Home office setup stipend
• Internet and phone allowance
• Remote first culture
• Weekly Friday paydays!

At Roofr, we celebrate individuality and uniqueness. Roofr is proud to be an equal opportunity employer. We are committed to building an organization that empowers inclusion and diversity. We encourage candidates and employees to be true to themselves and express all aspects of their identities. We believe that the convergence of fresh perspectives and experiences from all walks of life is what makes our product and culture so great. We do not discriminate against employees based on race, color, religion, sex, national origin, gender identity or expression, age, disability, pregnancy (including childbirth, breastfeeding, or related medical condition), genetic information, protected military or veteran status, sexual orientation, or any other characteristic protected by applicable federal, state or local laws.

IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site (https://boards.greenhouse.io/roofr). Please be cautious of job offers that come from non-company email addresses (@roofr.com), instant messaging platforms, or unsolicited calls.