Director of Product Design

About the Role

We are hiring a Head of Product Design to lead and scale the design function at Roo. This role reports to the VP of Product and Design and owns the full design vision across the entire product surface including marketplace, platform, mobile, growth flows, and internal tools. You will shape how design influences strategy, how designers work across squads, and what the future experience of Roo will look and feel like.

You will create a cohesive vision for where our product experience is heading and guide the team in moving toward that vision through thoughtful systems, clear patterns, and strong craft. You will help define the next chapter of Roo’s design identity and the experience that connects animal healthcare professionals in a more meaningful way.

The role blends vision and hands-on leadership. You should be equally comfortable exploring future concepts and ensuring the team delivers high quality work in the present. You will grow the design team and establish the practices that help the function scale with the company.

Responsibilities

• Lead, mentor, and grow the 6 person Product Design team. Support designers in developing strong craft, critical thinking, and strategic influence.
• Own the end to end design vision across all Roo product surfaces and guide how that vision evolves as the company expands beyond marketplace offerings.
• Partner with Product, UX Research, and Engineering leadership to align design direction with product strategy and company goals.
• Build and strengthen design systems that enable consistency, quality, and scalability.
• Shape design practices across discovery, concept development, interaction design, prototyping, and delivery.
• Help define and improve core intent based experiences that support onboarding, activation, engagement, and retention.
• Translate long term vision into clear, near term design work that supports incremental progress.
• Encourage exploration and push the team to rethink assumptions while staying grounded in user needs and market realities.
• Represent design in leadership settings and help influence product direction through clarity of vision and insight into user behavior.
• Ensure design quality remains high across squads and product surfaces.
• Advocate for the customer experience across every surface and ensure design decisions always reflect real customer needs.

Qualifications

• 12 plus years of product design experience with significant leadership responsibilities.
• Experience owning the design vision and execution for a full product surface in a fast moving startup or marketplace environment.
• Strong portfolio demonstrating excellence across interaction design, systems thinking, product storytelling, and user centered craft.
• Experience building and scaling design systems.
• Demonstrated ability to grow, coach, and support designers in producing high quality work.
• Ability to bring clarity to ambiguous spaces and turn loose ideas into compelling product concepts.
• Skilled at balancing long term vision with clear, incremental steps that deliver value.
• Strong cross functional communication skills and experience working closely with Product and Engineering leadership.
• Excitement about shaping the future of the industry by designing experiences that support meaningful work.

While we are a remote first company, if you are based in San Francisco this will be a hybrid role. Please see below for examples of compensation ranges based on state averages.

Note: We’ve recently been made aware of a job scam where scammers are posing as Roo employees and conducting fake text interviews. Please note that any communication from @lifeatroo.com is not legitimate. All official Roo communication will always come from @roo.vet.