Creative Director - Brand

Robots & Pencils is seeking a senior-level Art Director, Brand Experience to own and evolve the company’s visual identity as the organization scales. This is a fully internal role focused exclusively on brands, not client delivery.

This is a hands-on brand leadership position. You will define the visual system, establish governance, and lead execution across all external brand touchpoints. You will introduce structure, workflows, and quality controls that allow the brand to scale without dilution.

You will operate with full accountability for how Robots & Pencils shows up in the market. This is not advisory brand guidance. This is ownership of systems, decisions, and outcomes.

You will partner closely with executive leadership, marketing, and business development to ensure the brand consistently reflects the technical excellence and creative intelligence of our work.

Key Responsibilities

Brand Architecture & Visual Systems

• Define and evolve the Robots & Pencils visual identity system
• Establish and document brand guidelines, standards, and usage rules
• Create scalable design systems and templates for repeatable execution
• Define system boundaries for brand expression across digital, print, presentation, and motion
• Identify inconsistencies, gaps, and risks in current brand execution
• Develop a clear roadmap for brand system evolution aligned to company growth

Brand Governance & Quality Control

• Act as final approval authority for all outbound brand materials
• Establish structured intake, prioritization, and review workflows
• Enforce visual consistency across all external-facing assets
• Raise craft standards across the organization through clear expectations and feedback
• Reduce ad hoc design work and delivery disruption through better systems

Brand Execution & Creative Direction

• Lead high-visibility marketing, growth, and business development assets
• Translate brand strategy into concrete visual outcomes
• Provide creative direction across digital, social, presentation, video, and print formats
• Ensure every external touchpoint reinforces brand clarity and credibility

Production & Vendor Oversight

• Manage third-party vendors for video, motion, and print production
• Provide clear creative direction, briefs, and quality control
• Evaluate vendor output against brand standards and expectations
• Establish reliable production partnerships that scale with the business

Building for Scale

• Define the operating model for the Brand Experience function
• Identify future hiring needs and role definitions
• Recruit, mentor, and lead future brand contributors
• Establish sustainable processes that allow brand quality to scale with growth
• Hands-on motion or video creation experience is a plus, not a requirement

Required Skills & Qualifications

• Deep expertise in visual identity systems, brand architecture, and governance
• Proven experience leading brand within a consultancy, agency, or scaling organization
• Portfolio demonstrating system-level brand thinking, not just execution
• Experience managing external creative and production vendors
• Confidence working with executive stakeholders and senior leadership
• Strong operational discipline and comfort creating structure from ambiguity
• High ownership mindset with the ability to both lead and execute

Nice to Have

• Motion design or video production experience
• Experience building internal brand teams from the ground up
• Experience supporting marketing and business development initiatives
• Familiarity with brand systems operating across digital and enterprise environments

Personal Competencies

Brand Stewardship Mindset – Treats visual identity as a strategic system, not a collection of assets.

Systems Thinking – Understands how guidelines, templates, workflows, vendors, and people interact to produce brand outcomes.

Executive Communication – Clearly articulates brand decisions and trade-offs to senior stakeholders.

Execution Ownership – Drives initiatives from definition through delivery and adoption.

Craft Leadership – Raises quality through standards, feedback, and example.

Builder Mentality – Enjoys establishing foundations, teams, and operating models where none exist.

Why This Role Matters

At Robots & Pencils, our client work reflects technical excellence and creative intelligence. Our brand must communicate that same standard, clearly, consistently, and at scale.

This role defines how the market experiences Robots & Pencils. By establishing strong visual systems, governance, and execution discipline, you ensure the brand evolves without fragmentation or dilution.

The decisions made in this role will influence how the company presents itself for years to come.

This is brand leadership with a measurable impact.

Why Join Robots & Pencils?

We don’t chase aesthetics. We build systems that work.

You’ll operate with real ownership, executive trust, and long-term accountability. You’ll shape how Robots & Pencils is perceived as it scales and builds the foundation for a world-class Brand Experience function. You’ll grow through responsibility, clarity, and meaningful outcomes.