Social Media Manager

Job Overview

We are seeking a results-driven Social Media Manager to take full ownership of social media growth for a newly launched product. This is a critical, immediate hire for a UK-based business that needs measurable traction, not surface-level activity.

This role is not about posting for the sake of posting. The successful candidate will be responsible for driving real audience growth, engagement, and traffic to the product through high-impact content and consistent execution. You will work in a fast-moving startup environment with clear performance expectations and the autonomy to deliver results.

Key Responsibilities

Own and execute the social media strategy with a clear focus on growth, engagement, and traffic generation
Create and publish high-volume, attention-grabbing content designed to stop the scroll and drive interaction
Turn social engagement into measurable traffic to the product or landing pages
Analyse performance metrics and adjust content strategies to maximise traction
Lead social media activity for product launches and scaling initiatives
Stay hands-on with daily execution — ideation, creation, posting, testing, and optimisation
Identify what works quickly and double down, without waiting for direction or approval loops
Operate with accountability against clear KPIs and performance benchmarks

Qualifications and Experience

Proven experience generating measurable social media growth and engagement
Demonstrated success in launching or scaling a product via social media
Strong content creation skills focused on impact and conversion, not just aesthetics
Experience driving traffic from social platforms to websites or landing pages
Ability to maintain consistent, high-output content production
Comfortable working in a startup environment with pace, accountability, and high expectations
Self-starter mindset with a strong bias towards execution
Access to a reliable laptop, stable internet connection, and a dedicated home working setup

Social Media Manager