Mobile User Acquisition Manager

1. Campaign Management and Optimization:

• Develop and execute user acquisition campaigns on platforms like Google Ads, Facebook, Apple Search Ads, and other mobile ad networks.
• Monitor campaign performance and optimize for KPIs such as CTR, CR, CPI, and CPA - A/B test ad creatives, targeting parameters, and bidding strategies to maximize campaign efficiency
• Test and iterate on creative assets based on performance data

2. Budget Management:

• Allocate and manage the budget for mobile install campaigns
• Forecast monthly spending and track actual spending against projections and income.

3. Data Analysis and Reporting:

• Analyze campaign data and user behavior to gain insights and identify trends.
• Prepare regular reports on campaign performance, insights, and learnings.

4. Market Research:

• Stay abreast of the latest trends in mobile advertising of traveling apps and app store optimizations.
• Conduct competitive analysis to understand market dynamics and identify opportunities.

5. Cross-functional Collaboration:

• Collaborate with product, analytics, retention, and creative teams to align user acquisition strategies with product development and analytics tools.
• Provide user experience and app functionality feedback to improve user retention and engagement.

Requirements

• Experience in running mobile advertising campaigns – travel industry is a plus
• Understanding how AppsFlyer and mobile attribution works
• Experience with mobile applications after the release of iOS 14.5
• Experience in WW markets is a plus
• Experience in setting up end-to-end analytics
• Curiosity and the ability to think 'outside the box' and look for creative solutions
• English - Upper-Intermediate (B2)

Benefits

• Remote work format;
• Flexible timetable — we don’t require you to be online at 09:00 sharp. You can start work at a time that suits you;
• Interesting and ambitious tasks that will take you to the next professional level;
• Learning: seminars, trainings and conferences;
• Corporate English, as well as discounts for Skyeng;
• Corporate discounts on hotels and other services;
• Active team of super professionals.