Lifecycle Marketing Manager

About Rallyware Inc.

Rallyware’s mission is to provide every member of any distributed group with meaningful opportunities to feel connected, engaged, and valued within the overarching community to unlock their full potential. Rallyware’s Performance Enablement Platform delivers the right training and business activities to the right people at the right time in the right experience by connecting company-specific business goals with their workforce performance data. We believe in the power of every single employee leading a company to success, and we foster this power with the help of our highly scalable, data-driven mobile and web platforms. Rallyware is trusted by market-leading customers across the globe, including Samsung, Avon, Tupperware, Pampered Chef, and many others, to achieve higher sales, faster onboarding, increased adherence and participation in initiatives, stronger digital presence of corporate learning and development, more effective communication, and many other business objectives across a variety of industries, with a primary focus on direct selling.

Rallyware was founded at MIT in 2012 and is a graduate of Techstars Boston. The company is headquartered in Mountain View, CA, with the team distributed across the United States, Canada, Ukraine, Great Britain, Australia, Peru, and Argentina. We are a team of high-performing, responsible, and sociable people who enjoy being in the trenches of a high-growth startup and are dedicated to understanding customer problems and solving tough challenges together. Our people are proactive, conscientious, highly communicative, collaborative, and impactful; we place the team ahead of ourselves and strive to excel in cross-functional work to move the company forward.

Rallyware has recently acquired Myagi, a fully remote SaaS business on a mission to connect the world’s leading brands (Nike, Gibson, Casio, and Giant) with third-party sellers and their retail employers responsible for selling their products to consumers. Myagi enables these brands to build advocacy, collect valuable feedback, and ultimately drive sell-through and improve the customer experience.

We’re looking for a Lifecycle Marketing Manager to own the marketing tools, campaigns, and messaging that drive user activation, engagement, retention, and conversion across Rallyware’s platform — including the marketplace experience.

This role sits inside the Product team and works at the intersection of user behavior, lifecycle messaging, and growth execution. You will work closely with Product Managers, who own the roadmap and feature decisions, while you own the marketing execution layer: what we say to users, when, through which channels, and how we measure whether it worked.

You’ll collaborate with the Marketplace PM, Product leads, and teams across Sales, CS, and Marketing to make sure every stage of the user journey is supported with the right communication and campaigns.

Responsibilities

User activation, engagement, and retention

• Design and execute campaigns that move users through key stages: from first login to habitual engagement, and from engaged user to paying customer.
• Identify where users drop off or disengage and develop targeted messaging interventions to address it.
• Support lifecycle marketing across the full user journey — onboarding, re-engagement, milestone moments, and retention.
• Support the platform flywheel: design campaigns that reinforce engagement on both the brand and retailer/seller sides, understanding how activity on one side creates value for the other.

In-product and lifecycle messaging

• Design and execute in-product communication campaigns: onboarding nudges, feature announcements, re-engagement prompts, conversion triggers.
• Own and operate marketing automation and lifecycle messaging tools tied to user behavior signals.
• Write clear, user-appropriate copy for in-product messages, push notifications, emails, and contextual prompts.

Marketplace conversion support

• Work closely with the Marketplace PM to align marketing execution with the marketplace product — one important surface where activation and conversion happen.
• Design campaigns and messaging that support user-to-customer conversion within the enterprise-approved marketplace experience.
• Support upsell and retention messaging for paid users in the Direct Selling segment.

Release and product communication

• Translate product releases into clear, structured communication for internal teams (Sales, CS, Support).
• Own the internal release notes process: make new capabilities understandable and actionable for non-product audiences.
• Maintain consistent product messaging across teams so everyone speaks about the product in the same way.

Measurement and iteration

• Track key growth and engagement metrics and use them to prioritize where to focus campaign effort.
• Run structured experiments: A/B tests on messaging, timing, segmentation, and offer framing.
• Share results with the team in a way that drives decisions, not just reporting.

Qualifications

• 3–5+ years of hands-on experience in growth marketing, lifecycle marketing, or user engagement, ideally within a B2B SaaS or platform context.
• Comfortable with marketing automation tools and basic product analytics — data-literate and comfortable drawing conclusions from funnel data.
• Strong written communication: able to write for end users and for internal audiences, adjusting tone and clarity for each.
• Execution-oriented — moves fast, owns work end-to-end, and operates well without heavy direction.
• Able to work cross-functionally without formal authority: aligns with PMs, designers, CS, and Sales as a collaborator, not a gatekeeper.
• Advanced English or higher: Exceptional written and verbal communication skills are required.

Nice to have

• Experience with marketplace, two-sided platform, or B2B2C models.
• Familiarity with Direct Selling, retail frontline, or distributor-driven sales environments.
• Experience running messaging experiments and documenting learnings systematically.
• Exposure to enterprise SaaS contexts where the end user and the economic buyer are different people.

What success looks like

• User activation, engagement, and retention metrics are improving quarter over quarter as a result of campaigns and messaging work.
• The marketplace conversion funnel has measurable campaigns running at each stage — not ad hoc, but systematic.
• In-product messaging operates as a real, instrumented channel with regular experiments and documented learnings.
• Internal teams receive consistent, timely, and usable release communication without chasing the product team for it.
• The platform flywheel is visibly supported: campaigns actively reinforce engagement on both the brand and the retailer/seller side.

We offer

• People-oriented management without bureaucracy.
• Flexible hours.
• 100% remote position.
• 18 working days of annual paid vacation.
• Paid sick leaves.
• Friendly and engaging professional team.
• Learning and development program.
• Accounting and legal support.