The story of quantilope begins in 2014, born from the minds of internationally recognized scientists and experts in market research, marketing, data science, and IT. Dr. Lucas Bremer and Dr. Thomas Fandrich, during their PhD studies, identified a significant gap in the market research industry. The traditional process was manual, slow, and prone to errors, involving cumbersome steps of sending out surveys, importing data into statistical tools, and then creating chart-heavy reports. They envisioned a world where advanced research methodologies could be scaled and made accessible to a broader audience, all accelerated by the power of software. Their goal was to dismantle the age-old contradiction between speed and substance in consumer insights.
Their innovative prototype soon caught the eye of Peter Aschmoneit, who at the time was the CMO of a major European spice manufacturer. He immediately recognized the disruptive potential of their idea, proclaiming it would 'turn the entire industry upside down.' So convinced was he of their vision that he left his established career to join them as a co-founder, eventually taking the helm as CEO. This pivotal moment marked the true beginning of quantilope's journey to revolutionize market research. With a mission to 'free all marketing decisions from gut feel,' the company set out to build an end-to-end Consumer Intelligence Platform. This platform was designed to automate the entire research workflow, from crafting questionnaires and managing professional panels to providing in-depth analysis and visualizing results in real-time. The company's growth has been remarkable, expanding from its headquarters in Hamburg, Germany, to establish a significant presence in New York, London, and Vilnius, serving over 300 brands globally. Their commitment to innovation has not gone unnoticed, earning them numerous accolades, including being consistently named a top innovative supplier for insights and one of Germany's fastest-growing technology companies.