Product Marketing Manager

At Q4, we make an impact together, obsess over our customer, operate with integrity, and bring big ideas to life.

Q4 is charting a bold new path for investor relations as the first AI-driven IR Ops Platform, providing everything an IR team needs to succeed on a single, powerful platform. The Q4 Platform enables public companies to attract, manage, and understand investors - all in one place. Over 2,600 customers, including many of the most respected brands in the world, trust Q4 to help drive premium valuations for their companies. Only Q4 offers a tech stack holistically designed to equip IR teams with data, insights, and smart workflows that power remarkable outcomes. Learn more at q4inc.com.

We hire smart, curious, and talented people to push boundaries, reimagine what’s possible, and turn challenges into opportunities. All while keeping the needs of our clients at the heart of everything we do.

Come grow with us!

About the role

The Product Marketing Manager will be a key member of the Product Marketing team, reporting to the Senior Product Marketing Manager.

The Product Marketing Manager (PMM) will be a driving force within the Marketing team, responsible for the end-to-end marketing lifecycle of specific products within our portfolio. Reporting to the Senior Product Marketing Manager, you will bridge the gap between product development and sales success. You are a "full-stack" marketer who can synthesize complex technical features into value-based messaging, own Go-to-Market (GTM) launches, and serve as a primary advocate for our customers’ needs.

What you'll do

• GTM Ownership: Lead the definition and execution of go-to-market strategies for new products and feature releases, ensuring alignment between product, sales, and marketing.
• Messaging & Positioning: Craft compelling value propositions and messaging frameworks that differentiate our solutions in the capital markets and SaaS landscape.
• Sales Enablement: Create and deliver high-impact sales tools, including pitch decks, case studies, product sheets, and competitive battlecards to improve win rates.
• Market Intelligence: Own the competitive intelligence for your product area; monitor industry trends and competitor moves to provide actionable insights to Product Management.
• Pricing & Packaging: Propose and manage pricing and packaging structures based on competitive benchmarking and value-based research.
• Demand Gen Partnership: Collaborate with the Growth/Demand Gen teams to provide the content and "hook" for digital campaigns, webinars, and events.
• Voice of the Customer: Conduct customer interviews and analyze usage data to influence the product roadmap and identify new growth opportunities.
• Content Creation: Produce high-quality thought leadership content, including whitepapers, blog posts, and website copy that resonates with sophisticated financial buyers.
• KPI Accountability: Define and track success metrics for product launches and marketing initiatives, providing regular reports on performance and ROI to leadership.
• Cross-Functional Leadership: Lead project-based squads across Sales, Product, and Customer Success to ensure a unified market approach.

Qualifications

• Education: Bachelor’s degree in Marketing, Business, or a related field.
• Experience:2-5 years of experience in Product Marketing or a related strategic marketing role within a SaaS environment.
• Domain Knowledge: Previous experience in Capital Markets or Fintech is strongly preferred.
• Communication: Exceptional storytelling skills with the ability to translate technical jargon into business value for C-suite and technical audiences.
• Analytical Skills: Comfortable using data (Salesforce, HubSpot, or product analytics tools) to drive decisions and measure campaign impact.
• Project Management: Proven ability to manage complex launches involving multiple stakeholders on tight deadlines.
• Mindset: Proactive, highly organized, and comfortable with the ambiguity of a high-growth environment.

Compensation & Pay Transparency: The anticipated annual gross base salary for this position is dependent on the candidate’s primary work location. Final compensation is determined by a candidate's unique skills, experience, and internal equity.

• Canada: $100,000 – $110,000 CAD

Vacancy Status: This job posting is for an existing vacancy currently open at Q4.

Artificial Intelligence (AI) Disclosure: In our commitment to an efficient and objective hiring process, Q4 utilizes machine-based systems (AI) to assist in the initial sourcing of applicants. All final hiring and selection decisions are reviewed and conducted by our human recruitment team.