CA and US onlyAbout Proof Technology
At Proof Technology, our Proof™ marketplace delivers to the legal industry a unique, single platform that directly connects law firms, attorneys, and pro se parties with process servers. This platform handles the physical delivery and e-filing of legal documents. Proof™ integrates machine learning to "read" court documents and automatically extract vital information such as case captions. It also locates the nearest process server to a defendant's or witness's address, facilitates remote printing through FedEx offices, and generates real-time, court-specific affidavits. These affidavits merge case caption information with attempt data captured in the field—such as geolocations, time/date stamps, photographs, and descriptions of the delivery attempt—automatically and seamlessly.
We welcome individuals from all backgrounds who are eager to contribute to building a future where legal services are more accessible, affordable, and efficient. If you are driven by curiosity, passion, and a collaborative spirit, and are ready to fundamentally change an outdated industry, join us.
About the Role
We are seeking an experienced B2B Integrated Marketing Manager to lead our go-to-market (GTM) lead and demand generation. You will partner with Sales, and Product Management to define GTM strategies, craft compelling messaging, and drive the execution of integrated campaigns to increase awareness, adoption, and retention of our products.
Key Responsibilities
- Lead the planning, execution, and optimization of marketing campaigns across multiple channels, including digital, email, social media, events, and PR.
- Collaborate with the sales team to create alignment between marketing campaigns and sales activities to ensure lead quality and quantity.
- Manage the marketing budget and allocate resources effectively to maximize ROI.
- Measure and report performance of all marketing campaigns and assess against goals (ROI and KPIs).
- Enhance brand awareness and position in the industry through consistent messaging and strategic outreach.
- Collaborate with product management and customer service teams to ensure brand consistency and to utilize customer insights in marketing strategies.
- Oversee the management of all external vendors and agencies involved in marketing efforts.
Qualifications
- Minimum of 5 years of experience in lead generation/demand generation, preferably in a B2B technology environment.
- Demonstrated ability to develop and execute strategic digital marketing campaigns focusing on revenue growth and retention, ideally with a hybrid of product-led and sales-led growth strategies.
- Must be comfortable working independently as a remote employee, with a strong emphasis on time management, and a proactive mindset.
- Exceptional leadership, communication, and interpersonal skills, capable of inspiring and motivating a diverse team.
- Analytical mindset with proficiency in data analysis and reporting, particularly in the context of the product adoption journey.
- Travel required as necessary.
Compensation
- Salary range base $100,000 to $118,500, OTE $110,000 to $130,000, based on location and experience
Benefits
- Full time, salary position
- Medical, dental, vision, disability insurance, and 401k available
- Remote work position - must reside in US or Canada
- Phone and Internet monthly stipend
- Flexible time off and paid holidays
- Equipment provided
E-Verify
This company participates in E-Verify, for more information view the Participation and Right to Work Posters.
United States
