PluralsightPL

Sr Director, B2B Demand Generation

Pluralsight proudly creates the creators of tomorrow: the people who develop the technology that lifts the human condition.

Pluralsight

Employee count: 1001-5000

Salary: 142k-197k USD

United States only

We're seeking a Senior Director of Demand Generation to lead B2B marketing strategy and execution, partnering with regional sales teams to drive pipeline and revenue growth. The ideal candidate has extensive demand generation experience, thrives in a data-driven environment, and is skilled in scaling lead generation programs using modern AI technologies.

Requirements

  • Lead and execute a comprehensive B2B demand generation strategy
  • Own and optimize the entire marketing funnel
  • Drive pipeline growth through orchestrated digital, media, ABM, field marketing, and sales-aligned tactics
  • Influence media campaign strategy in partnership with internal teams
  • Partner closely with Sales, RevOps, and BDR teams
  • Leverage AI and MarTech tools to drive targeting, personalization, and campaign effectiveness
  • Create and maintain tight relationships with sales leaders working collaboratively to ensure they are informed and aligned with marketing activities
  • Use segmentation, intent data, ICP targeting, and A/B testing to continuously refine messaging and program performance
  • Recommend and implement improvements in lead capture flows to drive higher conversion from high-intent visitors
  • Generate MOP through intent-based ABM strategies, utilizing Demandbase data and a persona-driven journey framework
  • Collaborate cross-functionally with Media, Digital, Integrated, Brand, Product Marketing, Field, Events, and Marketing Ops to activate programs across the buyer journey
  • Expertise incorporating field & event prospects into full funnel marketing programs to optimize lead conversion into MOP
  • Manage and mentor a high-performing global team
  • Translate KPIs, market insights, and business goals into actionable campaign strategies that deliver measurable impact
  • Cultivate deep partnerships with enterprise sales teams to support strategic account growth with targeted marketing efforts
  • Provide proactive, strategic support to internal stakeholders, ensuring marketing initiatives align with broader business objectives

Benefits

  • Competitive compensation packages
  • Medical coverage
  • Unlimited PTO and Summer Fridays
  • Wellness reimbursements
  • Pluralsight subscription
  • Professional development funds

About the job

Apply before

Posted on

Job type

Full Time

Experience level

Director

Salary

Salary: 142k-197k USD

Location requirements

United States

Hiring timezones

United States +/- 0 hours

Job categories

Senior Director Of Growth MarketingDirector Of Revenue MarketingSenior Director Of Marketing

Skills

Demand GenerationMarketing StrategyLead GenerationAI TechnologiesFunnel OptimizationDigital MarketingABMField MarketingSales AlignmentMartech ToolsSegmentationICP TargetingA B TestingDemandBase

About Pluralsight

Learn more about Pluralsight and their company culture.

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Pluralsight proudly creates the creators of tomorrow: the people who develop the technology that lifts the human condition. We do this through the tech industry's leading learning platform for the serious developer, IT and creative professionals. Our team of 700-plus innovators and disruptors are serving over one million users in more than 150 countries to conquer the tech skills gap.

We're committed to a values-driven culture and our mission inspires everything we do:

Creating progress through technology that lifts the human condition

This is our North Star—it's the why and how behind all of our decisions. Since our start in 2004, we’ve chosen to grow in a way that will make our mission a reality. We’ve raised over $190 million in funding and acquired five awesome startups (PeepCode, TrainSignal, Tekpub, Digital Tutors and Code School) that have immensely grown our platform. We've continued to grow rapidly and we're looking for people who are passionate about making a serious impact on technology—and the world. We invite you to help us create the future while doing the best work of your life.

Need more inspiration? Take a look at what others are saying on Glassdoor and on social media at #WeArePluralsight. Check out our awards or find someone you know on LinkedIn who works for us to learn what drives their desire to make the world a better place.

Employee benefits

Learn about the employee benefits and perks provided at Pluralsight.

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Employee stock purchase plan

So you are rewarded for your best work.

Tuition reimbursement

Learn something new and let us help you with the bill.

Wellness benefits

Stay on your A-game with gym membership reimbursements.

Paid parental leave

Paid family leave for all parents to support you and your family.

View Pluralsight's employee benefits
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Pluralsight

Company size

1001-5000 employees

Founded in

2004

Markets

EducationOnline EducationOnline LearningEdtechDeveloper ToolsCorporate Training
View company profile

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Pluralsight hiring Sr Director, B2B Demand Generation • Remote (Work from Home) | Himalayas