We're seeking a Senior Director of Demand Generation to lead B2B marketing strategy and execution, partnering with regional sales teams to drive pipeline and revenue growth. The ideal candidate has extensive demand generation experience, thrives in a data-driven environment, and is skilled in scaling lead generation programs using modern AI technologies.
Requirements
- Lead and execute a comprehensive B2B demand generation strategy
- Own and optimize the entire marketing funnel
- Drive pipeline growth through orchestrated digital, media, ABM, field marketing, and sales-aligned tactics
- Influence media campaign strategy in partnership with internal teams
- Partner closely with Sales, RevOps, and BDR teams
- Leverage AI and MarTech tools to drive targeting, personalization, and campaign effectiveness
- Create and maintain tight relationships with sales leaders working collaboratively to ensure they are informed and aligned with marketing activities
- Use segmentation, intent data, ICP targeting, and A/B testing to continuously refine messaging and program performance
- Recommend and implement improvements in lead capture flows to drive higher conversion from high-intent visitors
- Generate MOP through intent-based ABM strategies, utilizing Demandbase data and a persona-driven journey framework
- Collaborate cross-functionally with Media, Digital, Integrated, Brand, Product Marketing, Field, Events, and Marketing Ops to activate programs across the buyer journey
- Expertise incorporating field & event prospects into full funnel marketing programs to optimize lead conversion into MOP
- Manage and mentor a high-performing global team
- Translate KPIs, market insights, and business goals into actionable campaign strategies that deliver measurable impact
- Cultivate deep partnerships with enterprise sales teams to support strategic account growth with targeted marketing efforts
- Provide proactive, strategic support to internal stakeholders, ensuring marketing initiatives align with broader business objectives
Benefits
- Competitive compensation packages
- Medical coverage
- Unlimited PTO and Summer Fridays
- Wellness reimbursements
- Pluralsight subscription
- Professional development funds