Head of Growth Marketing

About Us

Pet Media Group (PMG) is a fast-growing scale-up that acquires, launches, and develops market-leading pet marketplaces globally. Every year, over 1.5 million pets find new homes through our platforms, which operate in six countries: USA, UK, Italy, Spain, the Netherlands and Sweden. One of our flagship platforms is Pets4Homes.co.uk.

The pet rehoming experience has remained largely unchanged for decades. At PMG, we are on a mission to transform this process by making it more trusted, safe, and convenient through innovative technology. We’re a young, driven, and ambitious team with a track record of building unicorns (e.g. Avito, Frontier Car Group), backed by top-tier investors such as Verdane. As a company, we have been profitable since our first year - meaning we don’t rely on investor capital for our growth,´.

The Role

We are looking for a highly technical Head of Digital Marketing with deep expertise across a broad spectrum of digital channels and marketing automation. You will lead the charge in acquiring, retaining, and activating users through owned, earned, and paid strategies—leveraging data, tools, and systems to scale growth efficiently. This is not a role for a pure performance marketer: we're looking for a full-stack digital growth operator who thrives in experimentation, automation, and product-led thinking.

You will work closely with cross-functional teams, including Product, Engineering, and our country teams, to drive scalable and sustainable growth across our portfolio of pet platforms.

What You’ll Do

• You will be overall responsible for our digital marketing - this includes both paid and free online communication.

• Own and evolve our full digital marketing stack, from lifecycle and retention flows to performance marketing and funnel experimentation.

• Collaborate with CRM and Product teams to deliver automated, data-driven experiences across email, push, and in-product channels.

• Manage paid acquisition (Google Search, Meta) as part of a broader, diversified growth strategy.

• Build and optimize multi-channel user journeys across buyer and seller segments.

• Champion experimentation: test, measure, and iterate on campaigns, funnels, and messaging across geographies.

• Leverage tools such as Amplitude and our data warehouse to orchestrate and measure marketing impact.

Who We’re Looking For

• 6+ years of experience in digital marketing with a strong background in online marketplaces.

• Proven track record of full-stack digital marketing, with expertise in lifecycle marketing, automation, and performance advertising.

• Experience running high-velocity growth experiments across onboarding, reactivation, and engagement.

• Technical fluency: you’re comfortable working with tools like SQL, Google Analytics 4, Segment, Mixpanel, or Amplitude.

• Exposure to product-led growth, virality, or other non-paid growth loops is a strong plus.

• Experience working in international, remote teams, and able to operate independently and proactively.

• Excellent communication skills in English (our company language).

Why Join Us

• Be part of a profitable and rapidly growing business with a clear mission and meaningful impact.

• Join a diverse and international team with members in over 17 countries all over the world

• Work in a startup environment that combines autonomy, speed, and learning.

• Competitive compensation and the ability to shape the marketing organisation at a high-growth company.

Flexible working conditions: work remotely from anywhere +/- 2 hours from CET timezone.