AlphaPet Ventures GmbH

AlphaPet Ventures GmbH represents a remarkable journey in the pet food industry, emerging as a digital brand platform dedicated to premium pet nutrition. Founded through the merger of two successful entities, pets Premium and ePetWorld, in 2016, AlphaPet aims to make healthy pet food a staple in every household. The roots of this venture trace back to 2011 when Marco Hierling founded pets Premium, focusing on high-quality pet products that cater to the nutrition needs of pets. Through innovative strategies and an unwavering commitment to quality, AlphaPet has carved out a significant presence in the European market.

Over the years, AlphaPet has aggressively expanded its brand portfolio, which now includes acclaimed names like Wolfsblut, Arden Grange, and Wildes Land, each known for their dedication to premium ingredients and healthy options for pets. The company’s model balances traditional pet care values with cutting-edge digital marketing approaches, thus facilitating strong connections with consumers. With multiple locations across Germany, including its headquarters in Munich, AlphaPet embodies a culture that values the well-being of pets, offering a community-driven platform that encourages dialogue around pet health and nutrition. Their vision is clear: AlphaPet seeks to establish healthy pet food in the mainstream, ensuring every pet has access to quality nutrition.