Peak Performance

Peak Performance is a Swedish sportswear brand that was born in the mountains out of a deep love for skiing in untouched terrain and embarking on adventures in the wild. Founded in 1986 in Are, Sweden's most demanding alpine environment, the brand was created by three friends who shared a passion for freeride skiing and outdoor exploration.

The company specializes in technical apparel for skiing, hiking, and golf, as well as casual wear for men, women, and children. Peak Performance garments have been designed and sourced since 1996, with a focus on combining style and performance in high-quality, sustainable product offerings. As part of the Amer Sports group, the brand is present in 25 countries and has grown from a small company founded by skiers into a renowned international outdoor and ski apparel brand.

Peak Performance's purpose is to bring the freeride spirit to the world, making adventures possible 365 days a year. The company is driven by values of passion, togetherhood, responsibility, and a winning spirit, believing that an inspiring mix of unique abilities and personalities contributes to their dynamic culture and success.