Amer Sports

In 1950, in the aftermath of World War II, four Finnish student organizations came together with a singular mission: to support their country's post-war rebuilding efforts. They founded Amer as a tobacco company, planting the seeds of what would become one of the world's most iconic sporting goods conglomerates. Over the next 75 years, the company transformed from a local tobacco business into a global powerhouse, guided by a philosophy that would eventually crystallize into their purpose: to elevate the world through sport.

Today, Amer Sports stands as a global group of beloved and trusted brands that empower athletes and outdoor enthusiasts across courts, slopes, cities, and mountains. Their portfolio includes legendary names like Arc'teryx, Salomon, Wilson, Atomic, Peak Performance, Armada, DeMarini, Louisville Slugger, ATEC, and EvoShield - each brand maintaining its unique identity while operating under Amer's unifying vision. With 15,400 employees operating in 40 countries and products sold in over 100 markets, Amer Sports generates $6.6 billion in annual revenue, having completed a landmark listing on the New York Stock Exchange in 2024. Their journey from a small Finnish tobacco company to a NYSE-listed global sporting goods leader reflects decades of strategic acquisitions, unwavering commitment to quality, and deep belief in sport's power to transform lives.