Performance Marketing Director

Zing AI Coach is the world’s first AI Fitness Personal Trainer revolutionising the way you approach health and wellness. Four years ago, we embarked on a mission to redefine the fitness by replacing the need for a personal trainer with smart, personalised and motivating guidance powered by AI.

We are not just another app - we are a movement. Our mission is to help people reach their full potential, physically and mentally, through transformative health journeys.

Zing is redefining the future of fitness through AI-powered coaching, and we are looking for a Director of Performance Marketing to lead the charge in acquisition, funnel optimization, creative strategy, and monetization. You will be the core driver behind building a high-performing growth engine that delivers strong and scalable results across paid marketing channels.

This is not a passive scaling role - it is a high-agency, creative-operational hybrid role where you will architect the growth machine and lead a multidisciplinary team across UA, creative production, CRO, and analytics.

Responsibilities

• End-to-end ownership of performance marketing strategy and execution (Meta, TikTok, ASA, and others)
• Lead and manage a cross-functional performance team (UA, Creatives, CRO, Analytics)
• Drive creative strategy: concept testing, iteration cycles, and structured feedback loops
• Oversee funnel performance from ad click to checkout: CVR, bounce rate, and user journey optimizations
• Build a culture of rapid testing and learning across audiences, offers, landing pages, and messaging
• Work closely with product and brand teams to ensure alignment on messaging and user quality
• Own budgeting, forecasting, and marketing performance reporting to C-level and board
  
  

What Success Looks Like

• Scalable paid marketing machine with clear, consistent unit economics
• High-performing creative concepts identified and evolved weekly
• Funnel conversion metrics improving across touchpoints
• A strong test-and-learn system operating at high cadence
• A well-aligned team moving with speed, ownership, and accountability
• Performance insights driving business-level impact and strategic decisions
  
  

We expect that you have

• 5+ years in performance marketing or user acquisition (mobile apps, DTC, gaming, or health/fitness preferred)
• Experience managing and scaling performance teams and campaigns across major paid channels
• Strong understanding of Meta, TikTok, Google UAC, ASA, and MMP platforms (AppsFlyer, Adjust, etc.)
• Deep familiarity with creative testing frameworks, landing page optimization, and offer testing
• Fluent in key growth metrics (ROAS, CAC, LTV, CVR, retention, etc.)
• Strong analytical and operational mindset — able to translate data into fast action
• Experience collaborating with product and creative functions
• Bonus: background with hybrid monetization models (subscription + upsells/IAP)
  
  

Why working at Zing is awesome

• Help shape one of the most ambitious AI-driven fitness companies in the world
• High strategic visibility — work closely with executive leadership on top priorities
• Full ownership of the performance engine with opportunity to make immediate impact
• Competitive compensation and performance-based bonuses
• Remote-friendly environment with the option to collaborate in-person
  
  

Come be a part of something extraordinary at Zing AI Coach – where innovation meets inspiration, and every day brings new opportunities for growth and impact. Join us and help us create an exceptional user experience for Zing Coach!