Marketing Specialist

Job Description: Marketing Specialist (Mid-Senior Level)

Location: [Remote]
Employment Type: Full-time
Experience Level: Mid-Senior (2–3 years)

About the Role

We are looking for a versatile and proactive Marketing Specialist who will play a key role in driving our brand visibility, lead generation, and overall marketing success. This position is ideal for someone with a strong foundation in digital marketing who has hands-on experience across paid advertising, content development, and campaign execution.

As a Marketing Specialist, you will collaborate with cross-functional teams to develop and implement marketing strategies that support business growth, improve customer engagement, and strengthen our position in the outsourcing/VA industry. You’ll have the opportunity to apply your creativity, analytical mindset, and project management skills to deliver measurable results across multiple marketing channels.

Key Responsibilities

• Campaign Execution – Plan, execute, and optimize marketing campaigns across digital platforms (social media, email, paid media, etc.).

• Content Marketing – Collaborate on content creation (blogs, social posts, ad copy, email campaigns) to engage target audiences.

• Brand Growth – Support initiatives that enhance brand awareness and positioning within the outsourcing/VA industry.

• Lead Generation – Develop strategies to attract and nurture leads, working closely with sales teams to align campaigns with business goals.

• Media Buying – Manage and optimize ad spend across platforms such as Meta, Google, and LinkedIn to drive ROI.

• Analytics & Reporting – Track KPIs (CPL, CAC, CTR, engagement rates, etc.), analyze performance data, and recommend improvements.

• Cross-Functional Collaboration – Work with business development, operations, and client success teams to ensure consistent brand messaging and impactful campaigns.

• Market Research – Stay updated on industry trends, competitor activities, and emerging tools to inform marketing strategies.

Qualifications & Requirements

• 2–3 years of experience in digital marketing, preferably within a leading Virtual Assistant agency, BPO, or outsourcing company.

• Proven media buying and campaign management experience.

• Strong knowledge of digital platforms: Facebook Ads Manager, Google Ads, LinkedIn Campaign Manager, and social media tools.

• Experience with CRM and marketing automation platforms (HubSpot, ActiveCampaign, etc.).

• Strong analytical skills and ability to translate data into actionable insights.

• Excellent communication, copywriting, and organizational skills.

• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Nice-to-Haves

• Experience in real estate, property management, or logistics outsourcing markets.

• Familiarity with SEO, website management, and content strategy.

• Basic graphic design skills (Canva, Adobe Suite, or similar).