Manager, Lifecycle Marketing (R13983)

POSITION OVERVIEW

Are you a data-driven lifecycle marketer with a passion for customer engagement and the technical chops to optimize multi-channel communications? We’re looking for a Lifecycle Marketing Manager to join our powerhouse team and lead lifecycle strategy and execution for Oportun’s mobile app, while supporting broader company initiatives across key member channels. You will define and execute programs across email, push, SMS, and in-app to drive activation, engagement, retention, and long-term customer value.

You are responsible for both strategy and execution. This includes prioritizing what to build, ensuring campaigns run reliably, and continuously improving performance through testing, segmentation, and personalization. You will work cross-functionally with Product, Engineering, Analytics, Legal, and Marketing to deliver timely, compliant, and effective communications. You will also manage dependencies, resolve blockers, and push for clarity when priorities conflict.

Success in this role means improving key lifecycle metrics (activation, retention, LTV), building scalable systems, and ensuring lifecycle is a reliable growth lever for the business.

If you’re a hands-on marketer with a passion for strategic thinking, lifecycle marketing execution, data-driven decision-making, and mobile app growth, we’d love to hear from you!

RESPONSIBILITIES

Own Lifecycle Strategy and Performance

• Manage and optimize the lifecycle roadmap across onboarding, activation, engagement, and retention.
• Own performance against key engagement metrics, providing insights and recommendations
• Identify opportunities and prioritize initiatives based on impact and feasibility.

Execute and Optimize Multi-Channel Programs

• Build, launch, and optimize campaigns across push, SMS, in-app, and email.
• Partner with Design and Content teams to develop mobile-first creative and messaging.
• Ensure real-time, dynamic personalization using customer data and behavioral triggers.
• Design and maintain scalable, automated workflows triggered by user behavior and lifecycle stage for onboarding, activation, feature adoption, and ongoing engagement.
• Continuously improve targeting, timing, and messaging through structured experimentation.

Drive Experimentation and Insights

• Own testing strategy, including A/B and holdout testing to measure incremental impact.
• Translate data into clear insights and actions that improve lifecycle performance.
• Partner with Analytics to ensure measurement frameworks are accurate and actionable.

Manage Cross-Functional Execution

• Work closely with Product and Engineering to align on priorities, data availability, and implementation timelines.
• Identify and resolve gaps in data, tooling, or processes that impact execution.
• Drive alignment across stakeholders and push back when priorities are unclear or conflicting.

Ensure Operational Excellence and Compliance

• Ensure campaigns are executed accurately and on time, with proper QA and monitoring.
• Own deliverability, consent management, and compliance with regulatory and legal requirements.
• Maintain high standards for data integrity and messaging quality.

WHO YOU ARE

• Customer-centric: You start with a deep understanding of the customer and use insights to optimize lifecycle strategies.
• Accountable: You take ownership of outcomes, not just execution, and hold yourself to a high bar.
• Decisive: You’re comfortable navigating uncertainty and proposing informed solutions with incomplete data.
• Strategic and hands-on: You balance big-picture thinking with execution, always focused on driving impact
• Influential: You align cross-functional teams and move work forward without relying on direct authority.
• Detail-oriented: You maintain a high standard for quality and accuracy, especially in regulated environments.
• Data-driven: You translate quantitative and qualitative data into actionable insights tied to business results.
• Innovative: You bring creative, forward-thinking solutions to lifecycle marketing challenges.
• Proactive: You take initiative, anticipate needs, and communicate clearly with stakeholders.
• Collaborative: You partner effectively across Marketing, Product, Data Science, AI, Engineering, Design, and Content.
• Technically fluent: You’re comfortable working with CRM systems, data structures, and tools like SQL, HTML, CSS, JSON, and templating languages.

REQUIREMENTS

• 5+ years of experience in lifecycle, CRM, or retention marketing, preferably B2C or fintech.

• Hands-on experience building and optimizing lifecycle programs with Iterable (preferred) or similar marketing automation platforms like Braze, Marketo, or Salesforce Marketing Cloud.
• Strong knowledge of multi-channel execution (push, email, SMS, and in-app messaging), including segmentation, automation, and deliverability best practices.
• Strong technical proficiency (HTML, CSS, and dynamic scripting languages like AMPscript or Handlebar logic).
• Proven ability to build & optimize lifecycle programs through automation, segmentation, and personalization.
• Experience designing and analyzing experiments (A/B testing, holdouts, incrementality).
• Strong project management skills with the ability to prioritize and manage competing demands.

Preferred Qualifications

• Experience in fintech, financial services, or other regulated industries.
• Familiarity with API integrations, event-based architectures, and customer data flows.
• Strong analytical skills and ability to translate data into business decisions.
• Passion for improving customer engagement through mobile lifecycle marketing.